Start A Cake Business From Home: How To Make Money from your Handmade Celebration Cakes, Cupcakes, Cake Pops and more! UK Edition. (Anglais) Broché – 8 mars 2013
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Descriptions du produit
Présentation de l'éditeur
Wish you could turn your talent for cake baking and decorating into a profitable business?
Then this is THE book for you !
Written exclusively for the UK market , this book covers every aspect of running a cake business from home!
From setting yourself up as a proper business, the rules and regulations you’ll need to follow to legally work from home, pricing your cakes for maximum profit, building a great website and online presence, right through to marketing yourself locally and online PLUS how to expand your business when the time comes..........this is THE essential business guide for any would-be cake business owner !!
PLUS – Interviews with successful cake business owners - discover how they launched and grew their own successful cake businesses from home. Pick up lots of “tips of the trade” and prepare to be inspired!
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Commentaires en ligne
Commentaires client les plus utiles sur Amazon.com (beta)
When I reached Chapter 2 of Alison McNicol's book, the chapter on state-by-state legalities, something prickled in the back of my mind. "I've read this before," I thought. A quick google search of some of the sentences led me to the Home Based Baking web site, which has whole sections devoted to the home baking laws in each state. Entire passages of McNicol's Chapter 2 were lifted word-for-word from this site.
It happened again when I reached Chapter 4, the chapter on how to price your cakes. The writing and structure were immediately recognizable as an article on the Cake Boss software web site. It's one of the first results you get if you google "how to price my cakes".
This review is not a review on the merits of the book, which are hard to judge since the author herself appears to be a sewer/crafter with dubious to nonexistent credentials in the cake industry. I just don't feel it's right for someone to copy free information off the web and charge money for it. Additionally, some of the advice is simplistic verging on cloying. She advises "STOP the Procrastination... I don't know about you, but I can quite happily while away hours, days, weeks, or even months daydreaming. In fact, I'm so full of wonderful ideas, I reckon I could quite easily make a full time career out of visualizing and imagining all the wonderful things I could/would do... if only I had the time/tools/money/support etc!" Although if that's the kind of business advice you need, maybe this book is for you.
My advice is: if you can't find the information you want free on the web or a cake discussion forum, buy any of the other books I listed at the beginning of the review. But don't pay for information that's out there for free.
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