Steve Jobs (Anglais) Broché – 10 septembre 2013
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His personality was reflected in the products he created. Just as the core of Apple’s philosophy, from the original Macintosh in 1984 to the iPad a generation later, was the end-to-end integration of hardware and software, so too was it the case with Steve Jobs: His passions, perfectionism, demons, desires, artistry, devilry, and obsession for control were integrally connected to his approach to business and the products that resulted.
The unified field theory that ties together Jobs’s personality and products begins with his most salient trait: his intensity. His silences could be as searing as his rants; he had taught himself to stare without blinking. Sometimes this intensity was charming, in a geeky way, such as when he was explaining the profundity of Bob Dylan’s music or why whatever product he was unveiling at that moment was the most amazing thing that Apple had ever made. At other times it could be terrifying, such as when he was fulminating about Google or Microsoft ripping off Apple.
This intensity encouraged a binary view of the world. Colleagues referred to the hero/shithead dichotomy. You were either one or the other, sometimes on the same day. The same was true of products, ideas, even food: Something was either “the best thing ever,” or it was shitty, brain-dead, inedible. As a result, any perceived flaw could set off a rant. The finish on a piece of metal, the curve of the head of a screw, the shade of blue on a box, the intuitiveness of a navigation screen—he would declare them to “completely suck” until that moment when he suddenly pronounced them “absolutely perfect.” He thought of himself as an artist, which he was, and he indulged in the temperament of one.
His quest for perfection led to his compulsion for Apple to have end-to-end control of every product that it made. He got hives, or worse, when contemplating great Apple software running on another company’s crappy hardware, and he likewise was allergic to the thought of unapproved apps or content polluting the perfection of an Apple device. This ability to integrate hardware and software and content into one unified system enabled him to impose simplicity. The astronomer Johannes Kepler declared that “nature loves simplicity and unity.” So did Steve Jobs.
For Jobs, belief in an integrated approach was a matter of righteousness. “We do these things not because we are control freaks,” he explained. “We do them because we want to make great products, because we care about the user, and because we like to take responsibility for the entire experience rather than turn out the crap that other people make.” He also believed he was doing people a service: “They’re busy doing whatever they do best, and they want us to do what we do best. Their lives are crowded; they have other things to do than think about how to integrate their computers and devices.”
This approach sometimes went against Apple’s short-term business interests. But in a world filled with junky devices, inscrutable error messages, and annoying interfaces, it led to astonishing products marked by beguiling user experiences. Using an Apple product could be as sublime as walking in one of the Zen gardens of Kyoto that Jobs loved, and neither experience was created by worshipping at the altar of openness or by letting a thousand flowers bloom. Sometimes it’s nice to be in the hands of a control freak.
Jobs’s intensity was also evident in his ability to focus. He would set priorities, aim his laser attention on them, and filter out distractions. If something engaged him—the user interface for the original Macintosh, the design of the iPod and iPhone, getting music companies into the iTunes Store—he was relentless. But if he did not want to deal with something—a legal annoyance, a business issue, his cancer diagnosis, a family tug—he would resolutely ignore it. That focus allowed him to say no. He got Apple back on track by cutting all except a few core products. He made devices simpler by eliminating buttons, software simpler by eliminating features, and interfaces simpler by eliminating options.
He attributed his ability to focus and his love of simplicity to his Zen training. It honed his appreciation for intuition, showed him how to filter out anything that was distracting or unnecessary, and nurtured in him an aesthetic based on minimalism.
Unfortunately his Zen training never quite produced in him a Zen-like calm or inner serenity, and that too is part of his legacy. He was often tightly coiled and impatient, traits he made no effort to hide. Most people have a regulator between their mind and mouth that modulates their brutish sentiments and spikiest impulses. Not Jobs. He made a point of being brutally honest. “My job is to say when something sucks rather than sugarcoat it,” he said. This made him charismatic and inspiring, yet also, to use the technical term, an asshole at times.
Andy Hertzfeld once told me, “The one question I’d truly love Steve to answer is, ‘Why are you sometimes so mean?’” Even his family members wondered whether he simply lacked the filter that restrains people from venting their wounding thoughts or willfully bypassed it. Jobs claimed it was the former. “This is who I am, and you can’t expect me to be someone I’m not,” he replied when I asked him the question. But I think he actually could have controlled himself, if he had wanted. When he hurt people, it was not because he was lacking in emotional awareness. Quite the contrary: He could size people up, understand their inner thoughts, and know how to relate to them, cajole them, or hurt them at will.
The nasty edge to his personality was not necessary. It hindered him more than it helped him. But it did, at times, serve a purpose. Polite and velvety leaders, who take care to avoid bruising others, are generally not as effective at forcing change. Dozens of the colleagues whom Jobs most abused ended their litany of horror stories by saying that he got them to do things they never dreamed possible.
The saga of Steve Jobs is the Silicon Valley creation myth writ large: launching a startup in his parents’ garage and building it into the world’s most valuable company. He didn’t invent many things outright, but he was a master at putting together ideas, art, and technology in ways that invented the future. He designed the Mac after appreciating the power of graphical interfaces in a way that Xerox was unable to do, and he created the iPod after grasping the joy of having a thousand songs in your pocket in a way that Sony, which had all the assets and heritage, never could accomplish. Some leaders push innovations by being good at the big picture. Others do so by mastering details. Jobs did both, relentlessly. As a result he launched a series of products over three decades that transformed whole industries.
Was he smart? No, not exceptionally. Instead, he was a genius. His imaginative leaps were instinctive, unexpected, and at times magical. He was, indeed, an example of what the mathematician Mark Kac called a magician genius, someone whose insights come out of the blue and require intuition more than mere mental processing power. Like a pathfinder, he could absorb information, sniff the winds, and sense what lay ahead.
Steve Jobs thus became the greatest business executive of our era, the one most certain to be remembered a century from now. History will place him in the pantheon right next to Edison and Ford. More than anyone else of his time, he made products that were completely innovative, combining the power of poetry and processors. With a ferocity that could make working with him as unsettling as it was inspiring, he also built the world’s most creative company. And he was able to infuse into its DNA the design sensibilities, perfectionism, and imagination that make it likely to be, even decades from now, the company that thrives best at the intersection of artistry and technology.
The difference that Jony has made, not only at Apple but in the world, is huge. He is a wickedly intelligent person in all ways. He understands business concepts, marketing concepts. He picks stuff up just like that, click. He understands what we do at our core better than anyone. If I had a spiritual partner at Apple, it’s Jony. Jony and I think up most of the products together and then pull others in and say, “Hey, what do you think about this?” He gets the big picture as well as the most infinitesimal details about each product. And he understands that Apple is a product company. He’s not just a designer. That’s why he works directly for me. He has more operational power than anyone else at Apple except me. There’s no one who can tell him what to do, or to butt out. That’s the way I set it up.
When Jobs gathered his top management for a pep talk just after he became iCEO in September 1997, sitting in the audience was a sensitive and passionate thirty-year-old Brit who was head of the company’s design team. Jonathan Ive, known to all as Jony, was planning to quit. He was sick of the company’s focus on profit maximization rather than product design. Jobs’s talk led him to reconsider. “I remember very clearly Steve announcing that our goal is not just to make money but to make great products,” Ive recalled. “The decisions you make based on that philosophy are fundamentally different from the ones we had been making at Apple.” Ive and Jobs would soon forge a bond that would lead to the greatest industrial design collaboration of their era.
Ive grew up in Chingford, a town on the northeast edge of London. His father was a silversmith who taught at the local college. “He’s a fantastic craftsman,” Ive recalled. “His Christmas gift to me would be one day of his time in his college workshop, during the Christmas break when no one else was there, helping me make whatever I dreamed up.” The only condition was that Jony had to draw by hand what they planned to make. “I always understood the beauty of things made by hand. I came to realize that what was really important was the care that was put into it. What I really despise is when I sense some carelessness in a product.”
Ive enrolled in Newcastle Polytechnic and spent his spare time and summers working at a design consultancy. One of his creations was a pen with a little ball on top that was fun to fiddle with. It helped give the owner a playful emotional connection to the pen. For his thesis he designed a microphone and earpiece—in purest white plastic—to communicate with hearing-impaired kids. His flat was filled with foam models he had made to help him perfect the design. He also designed an ATM machine and a curved phone, both of which won awards from the Royal Society of Arts. Unlike some designers, he didn’t just make beautiful sketches; he also focused on how the engineering and inner components would work. He had an epiphany in college when he was able to design on a Macintosh. “I discovered the Mac and felt I had a connection with the people who were making this product,” he recalled. “I suddenly understood what a company was, or was supposed to be.”
Présentation de l'éditeur
Based on more than forty interviews with Jobs conducted over two years—as well as interviews with more than 100 family members, friends, adversaries, competitors, and colleagues—Walter Isaacson set down the riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing. Isaacson’s portrait touched hundreds of thousands of readers.
At a time when America is seeking ways to sustain its innovative edge and when societies around the world are trying to build digital-age economies, Jobs still stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the twenty-first century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering.
Although Jobs cooperated with the author, he asked for no control over what was written. He put nothing off-limits. He encouraged the people he knew to speak honestly. He himself spoke candidly about the people he worked with and competed against. His friends, foes, and colleagues offer an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped Jobs’s approach to business, the innovative products that resulted, and his legacy.
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|Longueur : 1:32 Min|
"L'annonce de ma mort a été vraiment
exagérée" pourrait dire Steve Jobs.
Sa biographie qui vient de paraître en
français le fait vivre devant nos yeux
comme s'il était toujours vivant.
Mieux. Nous entrons dans son intimité,
dans sa façon de penser et de réagir. Et
Voici quelques phrases glanées au
cours de ma lecture:
"Le moins est le mieux"
Pour recruter le patron de Pepsi:
"Tu veux continuer à vendre de l'eau
sucrée ou changer le monde avec moi?"
"Seuls ceux qui sont assez fou pour
penser qu'ils peuvent changer le monde y
"On veut se débarrasser de tout ce qui
n'est pas essentiel."
"Je patine à l'endroit ou le palet va
être et non où il a été" (Maxime d'un
joueur de hockey)
J'ai décidé de rendre hommage au génie
de Steve Jobs en lisant sa biographie
sur un Ipad, l'ayant téléchargée depuis
Ibooks. Très agréable expérience.
Si vous avez l'esprit d'entreprise,
vous DEVEZ lire cette biographie. C'est
inspirant, galvanisant, électrisant.
Pour tout vous avouer, je lisait un
roman passionnant, et ayant jeté un coup
d'oeil sur la bio de Steve Jobs, j'ai
délaissé ma lecture, scotché par cette
biographie si bien écrite et si
documentée qu'on a l'impression ensuite
de le connaître personnellement.
Pénétrer dans le cerveau de Steve pour
une vingtaine d'euros, c'est vraiment
Isaacson relate de façon intelligente l'évolution de Steve Jobs au cours des années, de façon assez objective.
Vous apprendrez ainsi pourquoi sa réputation de tyran (à juste titre) lui collait à la peau. De même, quelle était sa méthode unique pour que ses employés se rassemblent autour d'une même cause : Apple.
Enfin, si vous aviez toujours rêvé de percer quelques secrets de son "reality distorsion field", cette biographie très épaisse vous plaira.
En ce qui concerne l'expédition Amazon, merci à eux. Ce fut très rapide, et clair. Contrairement à certains emarchands concurrents...
Etant quelqu'un d'intéressé par le domaine des nouvelles technologies, l'art et l'innovation, ce livre est très inspirant, passionnant et nous permet de bien comprendre qui était cet homme de génie, avec un caractère bien particulier.
Un livre très bien écrit et une très bonne lecture en perspective
Je le recommande pour ceux qui aiment: des histoires d'affaires, l'esprit entrepreneurial, des gens créatifs, non-conformistes, les stratégies, les commerçants, vendeurs, etc ..... et bien sûr, toute autre personne qu'il est ouvert à une telle histoire et à la culture américaine (sachant qu'il y a beaucoup de scepticisme autour de la culture américaine en France ... oui oui, je sais que je généralise :)).
Il s'agit d'un très long livre (568 pages) et croyez-moi, la lecture sur un Kindle ne facilite pas les choses. Mais il y a toutes les détails que vous pourriez avoir besoin : commençant par des témoignages et points de vue différents sur la même histoire jusqu'aux détails de la façon dont ils ont travaillé sur les couleurs et les composants utilisés pour chaque ordinateur.
En outre, c'est un livre très inspirant ... bien sûr, si vous ne restez pas coincé dans la perspective «il est fou ou il est égoïste ou il ne se soucie pas de ceux qui travaillent pour lui ou que ça marcherait jamais en France ou qu'il est allé trop loin ".
Commentaires client les plus récents
Très bon livre, surtout à ne pas lire en Français, la traduction est pourri.
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Ce livre m'a plu, le contenu est de bonne qualité et a un point de vu critique intéressant sur le personnage.Publié il y a 8 mois par Alex Pavy
Je suis en train de le lire et je n'ai pas terminé. Cela se lit bien même en anglais.Côté histoire pour l'instant rien de nouveau, les anecdotes sont... Lire la suitePublié il y a 9 mois par Le Roux Jean-Michel
A beautifully written biography about an exceptional one-of-a-kind man. I highly recommend it even to those who dislike anything tech-related!Publié il y a 11 mois par Mona Tannous
Very well written, Mr. Isaacson allows the reader to peak into the mind of one of the few true artistic geniuses of our time.Publié il y a 13 mois par Gustavo E. Rodriguez
Conforme à la description et fait le job requis, nickel ! . . . . . . . . .Publié il y a 14 mois par Franck
Excellent ce livre. Très bien écrit et bourré d'anecdotes vraiment sympas. Alors OK il est long mais il en vaut largement la peine. Je recommande vivement.Publié il y a 18 mois par vito
Isaacson's research into Steve Job's life is excellent. A fascinating book, also regarding the 'currents of social events' of the time!Publié le 31 mars 2014 par Mike F
5 étoiles, bon livre et bonne biographie sur la vie de Steve Jobs ou l'on apprend pas mal de chosePublié le 19 janvier 2014 par NxBer
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