Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition (Anglais) Broché – 29 mars 2002
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Description du produit
Présentation de l'éditeur
For Strategic Management courses. Most appropriate at the graduate level/EMBA/MBA courses.
This book comprehensively examines the wide spectrum of techniques involved in analyzing business, competitive data, and information. Twenty-four analytical tools are discussed and evaluated with examples to illustrate their most effective application. Perfect as a supplement to any strategy course.
Quatrième de couverture
- This supplemental book examines the wide spectrum of techniques involved in analyzing business, competitive data, and information in a comprehensive manner with a strong bias toward application.
- Over twenty analytical tools are discussed and evaluated with examples to illustrate their most effective application. Presents the most applicable techniques across a broad range of applications in the analysis process.
Please see the Prentice Hall Custom Business Web site for the largest
educational database available for the Strategy course.
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The book lays out enough detail for one to actually use these techniques. However, you may need to delve into the references to develop mastery of these techniques. One particularly valuable part of the book is the FAROUT method. This helps you diagnose where each tool would be best employed based on future orientation, accuracy, resource efficiency, objectivity, usefulness, and timeliness. This helps one pick out not just an OK tool or technique for the situation at hand, but the right tool. Also the format helps with utilization and learning these techniques. The format for each chapter includes a brief description, background, strategic rationale and implecations, strength and weaknesses, process for application and a FAROUT summary. I wish all business books were as user friendly. The old saying goes, if your only tool is a hammer, every problem starts looking like a nail. In my strategic endeavors this book keeps my consulting practice from suffering from nail lock!!
Rather than outline the wonderful aspects of this book, which other reviewers have done so ably, I will just say that I rank the authors up there with Ben Gilad (Israel), Mats Bjore (Sweden), and Jan Herring, Dick Klavens/Brad Ashton, and Leonard Fuld (USA), and we have made this book "the" text for the annual government all-source analysis training that centers on Open Source Intelligence (OSINT).
This book, in combination with Ben Gilad's Early Warning: Using Competitive Intelligence to Anticipate Market Shifts, Control Risk, and Create Powerful Strategies, the Leonard Fuld's The New Competitor Intelligence: The Complete Resource for Finding, Analyzing, and Using Information about Your Competitors, Dick Klavens and Brad Ashton's Keeping Abreast of Science and Technology: Technical Intelligence for Business, and Earth Intelligence Network's forthcoming edited book, "Commercial Intelligence: From Moral Green to Golden Peace," are the essential five books for any business intelligence professional or anyone seeking to understand best in class business intelligence.
Four of my own books may also be helpful as strategic context:
The New Craft of Intelligence: Personal, Public, & Political--Citizen's Action Handbook for Fighting Terrorism, Genocide, Disease, Toxic Bombs, & Corruption
Information Operations: All Information, All Languages, All the Time
THE SMART NATION ACT: Public Intelligence in the Public Interest
On Intelligence: Spies and Secrecy in an Open World