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Subject to Change – Creating Great Products and Services for an Uncertain World (Anglais) Relié – 6 mai 2008

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3,3 étoiles sur 5 22 commentaires provenant des USA

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Description du produit

To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begin by looking at the process from the outside in, beginning with the customer experience. It's a new way of thinking-and working-that can transform companies struggling to adapt to today's environment into innovative, agile, and commercially successful organizationspanies must develop a new set of organizational competencies: qualitative customer research to better understand customer behaviors and motivations; an open design process to reframe possibilities and translate new ideas into great customer experiences; and agile technological implementation to quickly prototype ideas, getting them from the whiteboard out into the world where people can respond to them. In "Subject to Change: Creating Great Products and Services for an Uncertain World", Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can - and should - use customer experiences to inform and shape the product development process, from start to finish.

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Amazon.com: 3.3 étoiles sur 5 22 commentaires
4.0 étoiles sur 5 Four Stars 22 mai 2017
Par Patrick J. - Publié sur Amazon.com
Format: Relié Achat vérifié
OK book on the subject.
17 internautes sur 20 ont trouvé ce commentaire utile 
2.0 étoiles sur 5 disappointing and flawed discussion of user experience design 17 juillet 2008
Par Nadyne Richmond - Publié sur Amazon.com
Format: Relié Achat vérifié
I was disappointed when I got my pre-order of this book. At a scant 160 pages, I was skeptical that it could offer very much insight.

On reading it, I was proven correct. Much of the book was nothing more than an extended advertisement for Adaptive Path. Case studies were too short to learn much from. The only case study really discussed in depth was of Target's new prescription bottles, which have been discussed more in depth and more usefully in too many other books.

The book's eight chapters are full of short sections; many of them read as though they are blog entries. They're strung together with little regard for content or context. The seventh chapter, a flawed discussion of agile development, is completely worthless. The book could have been so much better if the authors had taken the time and effort to better consider their arguments and write a more cohesive work.

If you can look past the book's many shortcomings, there are some interesting nuggets in there. Sadly, the useful bits comprise less than 10% of the book, but they're good enough to earn this book two stars.
3.0 étoiles sur 5 Nice solid book of known good design methods 11 août 2010
Par atmj - Publié sur Amazon.com
Format: Relié
This book makes a point, that no longer are we designing products, but we are designing experiences, with Apple as a case in point. If our experience is a cohesive one, and keeps us as a customer we will buy into the whole enchilada. All of the products in this system don't have to be the best in their class, but the experience of using this system must be best in its class to win.

This ability to understand the "experience" is provided by knowing your customer or understanding the real end usage of the product. Working in Human Factors and having been exposed to Contextual Inquiry this was kind of a "Duh" moment. Yes, you must understand and emphasize with the users of the products, we have known that for years. The struggle has always been to get management on the same avenue. On top of that many companies are very siloed. Hardware and Software are different divisions and only talk when they have to. HOW to get them to chat would be more helpful here. This might be easier for a consultant (like Adaptive Path) brought in to help (acknowledging you need help is half of the solution) than an embedded member of an organization...isn't that ironic?

Finally the design method of generating loads of ideas and then picking and choosing and prototyping to quickly eliminate ones that will or won't work, is a great idea if you have management support and a staff to do this. Many people are also working pretty lean. It is great to have ideas generated throughout the company, but I have find sometimes the ones that get picked have more to do with the status of the person that generated it than the quality of the idea. If a democratic method and one driven by skilled designers in the trade were to manage this, this would be ideal. Also sometimes pieces of many ideas may work and a skilled UI engineer/designer would understand how to put this together and user testing would help to understand how well this worked.

The Agile method is a great one, if implemented by a closely working team and with the expectations of iterations built in. Geography does not matter so much as long as there is communication. Sometimes however this can get really muddy if groups get siloed and iterations are not encouraged. Sometimes managers attempt to expedite things by actively discouraging communication and iterations. This serves no one well.

I enjoyed reading this book as these principles are sound. But, I don't think anything new is covered here.
1 internautes sur 1 ont trouvé ce commentaire utile 
3.0 étoiles sur 5 Advice and Advertisement 19 octobre 2008
Par Glenn - Publié sur Amazon.com
Format: Relié
I got this book about product marketing because I wanted to gain insight on the marketing of my own product [...] so I was a little frustrated by the overall direction and focus of the book which is to motivate the reader into hiring Adaptive Path. All four authors either currently work for or have recently worked for that marketing company. According to the on-line edition of the book, there are twenty eight references to Adaptive Path in the content.

While light on theory, the book does give good advice. This advice is mostly in the form of what not to do. This most probably reflects Adaptive Path's pain points in earlier engagements with customers. Don't use competition as your main driver. Don't depend on novelty. Don't get stuck on research or reporting. Don't get stuck on product design. Don't over-engineer. Don't get too confident about what you think your customers want.

If there is only one important take away from this book, then I believe that it would be this. It's all about the user experience. What you should be focusing your design efforts on is the user experience. What you should be focusing your strategy on is the user experience. The only thing you do that your customers care about is their experience of your product or service.

They heavily advocate using an Agile methodology. They agree with early prototyping, failing fast, and continuous customer involvement. They are lukewarm on the SPARC model.
23 internautes sur 25 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 It may sound like an ad, but it is also a wakeup call 10 mai 2008
Par Christina Liu - Publié sur Amazon.com
Format: Relié
Looking at the other reviews for this book, it appears people either love it or hate it. It does make repeated references to the authors' consulting company and the "success stories" they have achieved using the principles in the book. That being said however, if you simply "tune out" the self-gratifying bits, there is quite a bit of useful content in this book and it is laid out well. I started reading it on a cross-country US flight and found that I could not put it down. I did gloss over the "advertorials" for Adaptive Path, but could readily relate to the pitfalls described as my current company (and several previous companies) have fallen into the trap of thinking that customers simply want more features and functions crammed into a single product. I actually applied what I read in the meeting that I was flying to, tuning my comments and suggestions away from features and traditional product design and development methods. Instead I looked at it from the vantage points discussed in the book -- designing for the user experience and designing a "system" of products that work together instead of cramming it all into a single product. And it worked -- we resolved several lingering product issues by looking at the overall experience the user expects instead of the minutiae of the functions and screens.

This book is a wakeup call for product designers and marketers -- stop focusing on features and try to understand what the user really wants to accomplish with the product. While this is not radical new thinking, the straightforward style in which the information and concepts are presented should make it easy for just about anyone to finally achieve a "d'oh!" moment when it comes to designing products and services.
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