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Supercommunicator: Explaining the Complicated So Anyone Can Understand par [Pietrucha, Frank J.]
Publicité sur l'appli Kindle

Supercommunicator: Explaining the Complicated So Anyone Can Understand Format Kindle

2.0 étoiles sur 5 1 commentaire client

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Longueur : 284 pages Word Wise: Activé Langue : Anglais

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Descriptions du produit

Présentation de l'éditeur

In our increasingly complicated and data-driven world, many new developments are so complex that only experts comprehend their nuances. But what they don't grasp is how to tell the world about them. Communicating technical content to nontechnical listeners has fast become a critical 21st-century skill. Explaining what you do and why it's important drives funding, policy decisions, media exposure, public awareness, and customer adoption. This groundbreaking guide will help anyone to deliver clear, persuasive messages that win hearts, minds, and budgets. 
Supercommunicator explains how to: 
  • Distill details and data into big ideas 
  • Deliver meaning to audiences 
  • Use storytelling to captivate and educate
  • Humanize content to make complicated ideas more tangible
  • Layer harder ideas on top of easier ideas
  • Strip away complex language, jargon, and acronyms
  • Use analogies to explain unfamiliar areas
  • Master new digital modes of expression
And more... 
Enhanced with a wealth of examples--from how the National Academy of Sciences used audience research to improve the way evolution is taught, to how NASA incorporated cutting-edge tools to visualize issues in climatology--this one-of-a-kind book reveals how to make the complex comprehensible, and the dry deeply compelling.

Détails sur le produit

  • Format : Format Kindle
  • Taille du fichier : 1368 KB
  • Nombre de pages de l'édition imprimée : 284 pages
  • Pagination - ISBN de l'édition imprimée de référence : 0814433685
  • Editeur : AMACOM; Édition : 1 (1 mai 2014)
  • Vendu par : Amazon Media EU S.à r.l.
  • Langue : Anglais
  • ASIN: B00HSUWKM6
  • Synthèse vocale : Activée
  • X-Ray :
  • Word Wise: Activé
  • Composition améliorée: Non activé
  • Moyenne des commentaires client : 2.0 étoiles sur 5 1 commentaire client
  • Classement des meilleures ventes d'Amazon: n°639.509 dans la Boutique Kindle (Voir le Top 100 dans la Boutique Kindle)
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Format: Broché Achat vérifié
This book is about communicating difficult things to people who are not ready to hear it. This is a really general situation, and that is the reason I purchased it. However, I did not find any help in this book, only stories. I understand that telling stories is a good approach to give a message, but in this case it is just like if the message is the stories themselves, just like if telling stories is a good approach to tell stories.

So either you have never thought a second about the difficulty of communicating a message to other human beings, and this book can be a revelator, or you already have met this difficulty and thought about it, and this book is of no help.
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Commentaires client les plus utiles sur Amazon.com (beta)

Amazon.com: 4.1 étoiles sur 5 18 commentaires
5 internautes sur 6 ont trouvé ce commentaire utile 
1.0 étoiles sur 5 Poor 11 juin 2014
Par aroundtheriver - Publié sur Amazon.com
Format: Broché
Very high level, doesn't say anything most working adults don't already know. Not too insightful. Basic communication aspects, try another option to develop your skills
2 internautes sur 3 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 How to communicate complex ideas 27 avril 2014
Par John Gibbs - Publié sur Amazon.com
Format: Format Kindle
Every day great ideas fall by the wayside because they were not properly explained, according to Frank Pietrucha in this book. To be successful in an increasingly competitive marketplace, you need to articulate a clear and easy-to-understand message to all relevant parties. The book aims to show how to communicate complicated ideas in a society where complicated material is abundant.

Key concepts discussed in the book include:

* The importance of understanding your audience
* How to focus on clarity and ensuring your message is as simple as possible but no simpler
* Ways of adding human elements to technical communications
* Personalization and getting your audience emotionally involved
* The importance of well-designed visual and interactive elements

It seems ironic that the author says, "We're no longer content with words sitting on a page," and yet the mode of communication he has chosen is a book. While he goes to some lengths to explain that effective communication has moved from static to interactive, text-heavy to visual, linear to non-linear, and dense to digestible, his own experience seems to have been primarily with writing and speaking, rather than with creating interactive multimedia.

This book contains a wealth of information and tips about effective communication, and will be helpful to anyone who needs to explain complex information to ordinary people.
3.0 étoiles sur 5 Gives a small handful of advices on how to communicate 30 juillet 2014
Par mko - Publié sur Amazon.com
Format: Format Kindle
This is one of these books where you get good advice on how to perform well when communicating things. I fully agree with Frank on how much important is the message. I fully agree on choosing right tools, right way of approaching the audience, but I missed that in the book itself. All these ideas are rather presented than discussed. There are statements but with not too much of critique. And that’s what I have missed most.

For people who are really new to the topic this is a nice starter. For people who are in the subject, most of the concept are already known.

This book has rather light approach and will not require full attention from you all the time.
5.0 étoiles sur 5 Really great examples and real life situations 19 avril 2014
Par R. Koskinen - Publié sur Amazon.com
Format: Broché Achat vérifié
Really great examples and real life situations on how to communicate new ideas with language that has not yet been invented for new and/or complex new ideas.

Whole heartedly recommend to any whose job is to reach wide variety of non-tech audiences with plain simple English to make your message understood.
5.0 étoiles sur 5 It's a complex world out there, and being able ... 8 décembre 2014
Par Timothy Krepp - Publié sur Amazon.com
Format: Broché
It's a complex world out there, and being able to not just understand complexity, but to explain it is a critical comparative advantage. Frank Pietrucha does just this, giving you a clear, yet comprehensive, guide on principles that should be widely accepted, but aren't always in practice.
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