• Tous les prix incluent la TVA.
Il ne reste plus que 3 exemplaire(s) en stock (d'autres exemplaires sont en cours d'acheminement).
Expédié et vendu par Amazon. Emballage cadeau disponible.
The Tastemakers: Why We'r... a été ajouté à votre Panier
+ EUR 2,99 (livraison en France métropolitaine)
D'occasion: Bon | Détails
État: D'occasion: Bon
Commentaire: Ships from the USA. Please allow up to 21 business days for delivery.  Book has some visible wear on the binding, cover, pages. Biggest little used bookstore in the world.
Vous l'avez déjà ?
Repliez vers l'arrière Repliez vers l'avant
Ecoutez Lecture en cours... Interrompu   Vous écoutez un extrait de l'édition audio Audible
En savoir plus
Voir les 3 images

The Tastemakers: Why We're Crazy for Cupcakes but Fed Up With Fondue (Pluse Baconomics, Superfoods, and other Secrets From The World of Food Trends (Anglais) Relié – 12 juin 2014

Voir les formats et éditions Masquer les autres formats et éditions
Prix Amazon
Neuf à partir de Occasion à partir de
"Veuillez réessayer"
EUR 24,41
EUR 14,51 EUR 2,68
"Veuillez réessayer"
EUR 7,06 EUR 8,77
Note: Cet article est éligible à la livraison en points de collecte. Détails
Récupérer votre colis où vous voulez quand vous voulez.
  • Choisissez parmi 17 000 points de collecte en France
  • Les membres du programme Amazon Premium bénéficient de livraison gratuites illimitées
Comment commander vers un point de collecte ?
  1. Trouvez votre point de collecte et ajoutez-le à votre carnet d’adresses
  2. Sélectionnez cette adresse lors de votre commande
Plus d’informations
click to open popover

Offres spéciales et liens associés

  • Outlet Anciennes collections, fin de séries, articles commandés en trop grande quantité, … découvrez notre sélection de produits à petits prix Profitez-en !

  • Rentrée scolaire : trouvez tous vos livres, cartables, cahiers, chaussures, et bien plus encore... dans notre boutique dédiée

Aucun appareil Kindle n'est requis. Téléchargez l'une des applis Kindle gratuites et commencez à lire les livres Kindle sur votre smartphone, tablette ou ordinateur.

  • Apple
  • Android
  • Windows Phone
  • Android

Pour obtenir l'appli gratuite, saisissez votre numéro de téléphone mobile.

Détails sur le produit

Commentaires en ligne

Il n'y a pas encore de commentaires clients sur Amazon.fr
5 étoiles
4 étoiles
3 étoiles
2 étoiles
1 étoile

Commentaires client les plus utiles sur Amazon.com (beta)

Amazon.com: 4.1 étoiles sur 5 27 commentaires
26 internautes sur 28 ont trouvé ce commentaire utile 
3.0 étoiles sur 5 Not quite what I expected 1 juillet 2014
Par Chicago Book Addict - Publié sur Amazon.com
Format: Format Kindle
I was excited to pick up this book because I have a personal interest in food and cooking and also have a history working in marketing on food brands, which has meant first hand experience with food trend spotting. In short, this book seemed made for someone like me. I also read Save the Deli: In Search of Perfect Pastrami, Crusty Rye, and the Heart of Jewish Delicatessen, also by David Sax, so I was already familiar with his writing style and voice.

Similar to to Save the Deli, I found the strengths of this book to be the quality of the research and Sax's knack for creative descriptions. I especially love his creative descriptions because I read a lot of food writing, so I appreciate his ability to describe foods and the food scenes in ways I haven't previously heard in other books. And not only do his descriptions feel new, but they do an amazing job of bringing to life what he is talking about. Whenever he was describing a scene in this book I truly felt that he transported me to the middle of it.

That said, my experience with this book was not without issues. Like Save the Deli, my biggest issue was with the overall organization of the book. It really didn't feel like there was a continuous narrative throughout or some kind of structure tying all the pieces together. Because of this, some of the chapters and even paragraphs within the chapters felt disjointed and it interrupted the flow of the book for me.

I also felt like this book was more about telling story of individual trends (i.e. cupcakes, cornets, bacon, etc.) rather than establishing a kind of framework for how food trends form. He does touch on the latter within the individual stories, but not to the degree that I expected. Because of this, it felt like a book that was geared more toward a foodie who likes reading food books for entertainment than someone in the food industry who might be trying to understand the food trend model in order to apply it to their job. It's worth noting because if you are coming to it hoping it will make you better at forecasting food trends, you'll likely walk away disappointed.

Overall I think there is a lot to like about this book, but there are also things holding it back from being more broadly applicable.
13 internautes sur 16 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Interesting and insightful 1 juin 2014
Par OrchidSlayer - Publié sur Amazon.com
Format: Relié
Very interesting look at what foods become popular and why. I didn’t realize how much planning went into making something as innocuous as a kind of apple worth more than another variety of apple. I was surprised to actually be interested in pork belly futures. I was given a free e-copy to read on NetGalley a couple of months ago and I am still thinking and talking about it, so much so that I am buying a hard copy to share with friends and to read again. I will probably buy another copy as a gift for a relative who loves marketing. Highly recommended for foodies and those who like marketing or economics.
8 internautes sur 9 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 Excellent book for foodies and trend watchers! 30 juin 2014
Par Galley Hunter - Publié sur Amazon.com
Format: Format Kindle
The Tastemakers: Why We're Crazy for Cupcakes but Fed Up with Fondue, provides an interesting look at food trends, exploring how and why they come about. It is broken up into three parts. Part I deals with the Four Types of Trends, Part II: How Trends Break Out, and Part III: Why Food Trends Matter. I was immediately hooked from the beginning, which explores the cultural trend with talk of my all time favorite dessert, the cupcake. It was fascinating and surprising to learn how cupcakes became so trendy in the U.S. I continued to be curious about the other types of food trends discussed: agriculture, chefs, and health.

I was still very engaged with the book as I began reading the second section (about how trends break out). But somewhere in the midst of part two, the author started to lose me, and my interest began to wane. The research and writing were well executed, but perhaps the book included almost a little too much detail for my taste. Just as I was plugging along through the beginning of part three, and a bit too much detail about Indian food, things really started to lose steam.

I considered tabling the book for awhile, but thankfully the author brought me back around with DC food trucks. Food trucks fascinate me, and DC is just outside my hometown. That section was a definite win for me. Then Sax continued to bounce back into my heart with bacon. My beloved bacon. I pressed on, and enjoyed reading about fondue, and its cycle of popularity. Finally, who could resist the cronut closing? I've yet to try a cronut (a hybrid croissant/doughnut) but the idea delights and intrigues me. Overall, this was an interesting read about food trends, and why we buy the things we do. I'd highly recommend this book to all foodies, as well as those who enjoy research and learning how trends break out.

*Many thanks to Netgalley for providing a free copy of this book in exchange for my unbiased review.
5.0 étoiles sur 5 Good book, however 7 décembre 2015
Par Avid Reader - Publié sur Amazon.com
Format: Relié Achat vérifié
Good book, however, I am in the food marketing business so I have a great interest in the "biz". It will give all foodies some nice insight presented in an entertaining format. David really knows his stuff.
1 internautes sur 1 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 Interesting and Accurate 16 octobre 2014
Par Paul Wood - Publié sur Amazon.com
Format: Relié
David Sax did a good job showing how food trends come to fruition and the people behind those trends. It had good overviews while going into the deeper details that I appreciated. I enjoyed learning about how businesses are built around trends and then try to stay afloat when the trend dies down. The assortment of profiles made it rounded. Sax focuses on each segment of the industry and that makes it where I feel I could explain to someone the process from a home business and very niche to a mainstream trend in the grocery store.

The writing could be clearer at times and there were a few printing mistakes but that did not distract me. I thoroughly enjoyed the book and would tell anyone interested in a crash course of the food industry to read this book.
Ces commentaires ont-ils été utiles ? Dites-le-nous


Souhaitez-vous compléter ou améliorer les informations sur ce produit ? Ou faire modifier les images?