Acheter d'occasion
EUR 2,68
+ EUR 2,99 (livraison en France métropolitaine)
D'occasion: Très bon | Détails
Vendu par momox fr
État: D'occasion: Très bon
Commentaire: Article d'occasion vérifié. Vendu par momox, professionnel de la vente en ligne d'articles culturels d'occasion. Livre lu en excellent état.
Vous l'avez déjà ?
Repliez vers l'arrière Repliez vers l'avant
Ecoutez Lecture en cours... Interrompu   Vous écoutez un extrait de l'édition audio Audible
En savoir plus
Voir les 3 images

A/B Testing: The Most Powerful Way to Turn Clicks Into Customers (Anglais) Relié – 24 septembre 2013

2.0 étoiles sur 5 1 commentaire client

Voir les 5 formats et éditions Masquer les autres formats et éditions
Prix Amazon
Neuf à partir de Occasion à partir de
Format Kindle
Relié, 24 septembre 2013
EUR 72,91 EUR 2,68

rentrée scolaire 2017 rentrée scolaire 2017

click to open popover

Offres spéciales et liens associés


Description du produit

Présentation de l'éditeur

How Your Business Can Use the Science That Helped Win the White House

"Dan and Pete are changing the way business is done and decisions are made. By pulling together concrete examples of how A/B testing has made an impact, they are inspiring a new generation of companies to make thoughtful, data–driven decisions. Their new book is smart, valuable, and proves just how indispensable A/B testing is today."
MARISSA MAYER, CEO of Yahoo!

"Finally, a book on A/B testing and digital optimization that I will eagerly hand out to my clients! It′s approachable, not overly technical, and is actually full of real–world examples of testing in action that provide the inspiration for testing that is so badly needed in most companies."
CALEB WHITMORE, founder and CEO, Analytics Pros; coauthor of Performance Marketing with Google Analytics

"A practical and readable guide to get the most out of your online marketing tests. Get it before your competitors do!"
Tim Ash, CEO, SiteTuners; bestselling author of Landing Page Optimization; and chair of Conversion Conference

"Here′s the secret to magnificent marketing success: 1. Create a hypothesis. 2. Test it. 3. Be less wrong! In our immensely complex business world, if your organization is not structured to be less wrong every day, your failure is guaranteed. Ready to be less wrong but don′t know how? Let Dan and Pete teach you!"
Avinash Kaushik, author of Web Analytics 2.0; Digital Marketing Evangelist, Google

"Savvy marketers have long known that A/B testing is a great way to optimize marketing and generate more revenue. But for too long, it has been considered too hard and complicated for most marketers to use. A/B Testing: The Most Powerful Way to Turn Clicks into Customers shows marketers at all levels of experience why testing is important and more importantly, it gives them step–by–step guidance on how to get started and get the best results. I′m giving copies of this to my entire team, and I recommend you do as well!"
Jon Miller, cofounder and VP of Marketing, Marketo

"A/B testing that is fast and simple is set to disrupt web measurement and analytics on a massive scale. Every company should be using A/B testing to continuously improve, and anyone who wants to lead the charge on this revolution within their organization will benefit from reading this book."
Amy Chang, former Global Head of Product, Google Analytics

"Much like the prescriptive writing guide The Elements of Style by Strunk and White, A/B Testing is simple in its construction and design, but deceptively powerful and comprehensive in its message and breadth. This book is sure to be the foundational and prescriptive guide to optimization testing."
Khai Tran, Senior Manager, Product Online Video Products & Platforms, Disney/ABC Television Group

Quatrième de couverture

How Your Business Can Use the Science That Helped Win the White House

"Dan and Pete are changing the way business is done and decisions are made. By pulling together concrete examples of how A/B testing has made an impact, they are inspiring a new generation of companies to make thoughtful, data–driven decisions. Their new book is smart, valuable, and proves just how indispensable A/B testing is today."
MARISSA MAYER, CEO of Yahoo!

"Finally, a book on A/B testing and digital optimization that I will eagerly hand out to my clients! It′s approachable, not overly technical, and is actually full of real–world examples of testing in action that provide the inspiration for testing that is so badly needed in most companies."
CALEB WHITMORE, founder and CEO, Analytics Pros; coauthor of Performance Marketing with Google Analytics

"A practical and readable guide to get the most out of your online marketing tests. Get it before your competitors do!"
Tim Ash, CEO, SiteTuners; bestselling author of Landing Page Optimization; and chair of Conversion Conference

"Here′s the secret to magnificent marketing success: 1. Create a hypothesis. 2. Test it. 3. Be less wrong! In our immensely complex business world, if your organization is not structured to be less wrong every day, your failure is guaranteed. Ready to be less wrong but don′t know how? Let Dan and Pete teach you!"
Avinash Kaushik, author of Web Analytics 2.0; Digital Marketing Evangelist, Google

"Savvy marketers have long known that A/B testing is a great way to optimize marketing and generate more revenue. But for too long, it has been considered too hard and complicated for most marketers to use. A/B Testing: The Most Powerful Way to Turn Clicks into Customers shows marketers at all levels of experience why testing is important and more importantly, it gives them step–by–step guidance on how to get started and get the best results. I′m giving copies of this to my entire team, and I recommend you do as well!"
Jon Miller, cofounder and VP of Marketing, Marketo

"A/B testing that is fast and simple is set to disrupt web measurement and analytics on a massive scale. Every company should be using A/B testing to continuously improve, and anyone who wants to lead the charge on this revolution within their organization will benefit from reading this book."
Amy Chang, former Global Head of Product, Google Analytics

"Much like the prescriptive writing guide The Elements of Style by Strunk and White, A/B Testing is simple in its construction and design, but deceptively powerful and comprehensive in its message and breadth. This book is sure to be the foundational and prescriptive guide to optimization testing."
Khai Tran, Senior Manager, Product Online Video Products & Platforms, Disney/ABC Television Group

Aucun appareil Kindle n'est requis. Téléchargez l'une des applis Kindle gratuites et commencez à lire les livres Kindle sur votre smartphone, tablette ou ordinateur.

  • Apple
  • Android
  • Windows Phone
  • Android

Pour obtenir l'appli gratuite, saisissez votre numéro de téléphone mobile.



Détails sur le produit


Commentaires client

2,0 sur 5 étoiles
Partagez votre opinion avec les autres clients
Voir les 1 commentaires client

Meilleurs commentaires des clients

le 28 octobre 2013
Format: Relié|Achat vérifié
0Commentaire|Ce commentaire vous a-t-il été utile ?OuiNonSignaler un abus

Commentaires client les plus utiles sur Amazon.com

Amazon.com: 4,3 sur 5 étoiles 38 commentaires
5 personnes ont trouvé cela utile.
4,0 sur 5 étoilesGood, very concise
le 26 août 2013 - Publié sur Amazon.com
Format: Relié|Achat vérifié
5,0 sur 5 étoilesConcise and written by experts
le 8 octobre 2017 - Publié sur Amazon.com
Achat vérifié
2 personnes ont trouvé cela utile.
5,0 sur 5 étoilesQuick Read - lots of useful data - story format is great
le 7 novembre 2013 - Publié sur Amazon.com
Achat vérifié
5,0 sur 5 étoilesmight be better off getting a text book if you are looking ...
le 11 mai 2017 - Publié sur Amazon.com
Format: Relié|Achat vérifié
5 personnes ont trouvé cela utile.
3,0 sur 5 étoilesIts only for beginners
le 10 janvier 2014 - Publié sur Amazon.com
Achat vérifié
Vous souhaitez découvrir plus de produits ? Consultez cets pages pour voir plus : clavier et souris, display port

Où en sont vos commandes ?

Livraison et retours

Besoin d'aide ?