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Ultimate Guide to Facebook Advertising (Anglais) Broché – 1 octobre 2011

5.0 étoiles sur 5 1 commentaire client

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Ultimate Guide to Facebook Advertising: How to Access 600 Million Customers in 10 Minutes Show readers how to reach customers on facebook, convert , and keep them as your fan, friend, and customer for life. This title covers critical updates including: targeting by birthday, family status, and more; pinpointing who is seeing your ads, managing impressions per ad to avoid ad fatigue; and using Sponsored Story Ads.

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Format: Broché
Of course you won't access 600,000 customers in 10 min, forget it! It will take you some hundred bucks and painstaking everyday follow-up. But if 600,000 customers is your target, it's definitely an excellent tutorial. Author explains how to play around with your budget, implement different campaigns, prevent your credit card revenged by Facebook etc.

Personally, as independent record label owner, I'm not fond of this type of advertising for artists but it's interesting to give a try and this book will definitely help you out to learn basics. If you want to continue to experiment in this area, better go for specialized books like Musician's Roadmap To Facebook And Twitter.
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Commentaires client les plus utiles sur Amazon.com (beta)

Amazon.com: HASH(0x98c7e408) étoiles sur 5 44 commentaires
21 internautes sur 22 ont trouvé ce commentaire utile 
HASH(0x988ab228) étoiles sur 5 Ultimate Guide to Facebook Advertising 7 novembre 2011
Par Stephanie - Publié sur Amazon.com
Format: Broché Achat vérifié
Felt like I was taking a college course. It was fantastic! Most of the time you are lucky to get one or two things from a self help book. This book had at least 10 points per chapter that were helpful. A must read for those who want to advertise on Facebook!
23 internautes sur 25 ont trouvé ce commentaire utile 
HASH(0x988c8bdc) étoiles sur 5 Fast track to social media success 29 octobre 2011
Par Ted E - Publié sur Amazon.com
Format: Broché
I'm no stranger to Facebook, but I didn't quite know the subtleties of how to go about advertising there for my business. The advice in this book is golden.

If you're starting from scratch, I don't know how much the book will help, but if you're already a FB participant, you'll get insight into carrying your advertising to the next level, let alone avoid squandering money on wild goose chases. My advice, if you are new to FB, get your fingers dirty first for a few weeks personally, and then take the tips from the book and exploit this incredible new opportunity for social media marketing. These are invaluable insights and ways to avoid very simple mistakes.

Facebook advertising has proven relatively cheap for my music retail business compared to less potent traditional media (Yellow Pages, TV, Radio, Newspaper).

I'd recommend this book to everybody but my competitors.
17 internautes sur 18 ont trouvé ce commentaire utile 
HASH(0x99644654) étoiles sur 5 Some Books Are a Must 15 novembre 2011
Par Chris Cardell - Publié sur Amazon.com
Format: Broché
Some books are a 'must' and if you intend to go anywhere near Facebook Advertising, this is definitely a must. It's my experience that the difference between wealthy business owners and poor ones, is the rich ones find two or three areas to get really, really good at. They then dominate the market in that area. Google Adwords was one of those areas. Facebook Advertising is clearly the next. This book will show you how to master it at a very high level - but it does it in a simple and easy to understand way. The opportunities for small, local businesses to profit from Facebook are outlined here in ways that could be transformative for you. The opportunities for large, national and international businesses to profit are explained in ways that make the low price of this book virtually criminal. And that's the only problem with the book - the price doesn't reflect tha value - but that's the authors' problem not yours. I have no doubt that several very smart people will buy this book and end up very, very wealthy as a result. Make sure you're smart enough to be one of them.
10 internautes sur 11 ont trouvé ce commentaire utile 
HASH(0x988bf474) étoiles sur 5 Very informative read - still relavant 22 juillet 2012
Par RReeve - Publié sur Amazon.com
Format: Broché
I honestly believe that Facebook advertising is far better than any other ad platform such as Adsense and Yahoo! ads. I've used Facebook ads a couple of times before I read this book and a couple of time since I read this book, my ads were clicked 60% more after reading this book and fully understanding the system behind Facebook ads. If I was sceptical I would say that my ads improved because of my own experience however that would be lying because this book helped me much more than I like to admit. A followed a few of the ideas in this book and I instantly saw a marked improvement for my live campaigns.
Although I must admit I was somewhat suprised the book is still relevant considering how fast Facebook changes nowadays but no, most was still relevant and useful information. If the book was published Today it would be called how to access 100 billion customers because FB now have more traffic than Google in the US.
The book has helped me focus on Facebook and use it as a reliable source of traffic to my websites. I recently signed up to a Facebook training series called FB Traffic Engine [...] which taught me the social free traffic sources on Facebook so combine that with this book and I now feel unstoppable. I'm getting results I wouldn't have dreamed of a year ago and I've even had to upgrade my server too. Plus, whats even better, because my traffic has increased so much, my natural organic search rankings in Google have gone through the roof. I'm now No.1 for many high traffic keyworks.

I highly recommend this book - along with the [...] training series for a complete Facebook traffic strategy.
9 internautes sur 10 ont trouvé ce commentaire utile 
HASH(0x988d4864) étoiles sur 5 Don't Read this Book unless you Truly Want to Make Money with Facebook Advertising 3 décembre 2011
Par John - Publié sur Amazon.com
Format: Broché
I've gone through this book, marked and re-marked specific passages that are beginning to give me a handle on this Facebook opportunity. Personally, I hate Facebook, I consider it a time vampire and, as far as advertising, based on what I have done in the past, it's nothing but a black hole that sucks money and gives me nothing in return.
But, as I am going through this book I must admit that I can see why I have failed to make Facebook work for my business and what I need to do to begin to test specific strategies and campaigns in such a way that I'm not throwing money blindly at this advertising medium and can more clearly identify and better serve my prospective clients.
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