Ultimate Guide to Google Adwords: How to Access 100 Million People in 10 Minutes (Anglais) Broché – 7 août 2012
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Description du produit
Présentation de l'éditeur
Double Your Web Traffic Overnight with Google Adwords
Google gets searched more than 1 billion times every day creating unbelievable online marketing opportunities for your business. IF you know what you re doing
Google AdWords experts Perry Marshall and Bryan Todd uncover the online marketing fundamentals, techniques and tricks that Google should teach you, but doesn't.
Learn how to build an aggressive, streamlined campaign, use search engine optimisation to increase your visibility, consistently capture clicks and increase sales. No other guide is as comprehensive, or current in it's coverage of Google Adwords, today's fastest, most powerful online marketing tool.
Biographie de l'auteur
Perry Marshall is the #1 author and world s most-quoted consultant on Google advertising. He has helped over 100,000 advertisers save billions in "AdWords stupidity tax." His Chicago company, Perry S. Marshall & Associates, consults both online and brick-and-mortar companies on generating sales leads, web traffic, and maximizing advertising results. He's been featured at conferences in the U.S., Canada, Ireland, Great Britain, Israel and Australia. He's consulted in over 200 industries, from computer hardware and software to high-end consulting, from health & fitness to corporate finance.
Bryan Todd is an international marketing consultant and Google AdWords specialist.
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Meilleurs commentaires des clients
Perry vous ouvre les yeux sur les potentialités pour des études de marché, des tests, et la mise en place d'un système qui fonctionne. Sans se ruiner et sans se faire piéger par Google.
A mettre entre toutes les mains des marketeurs en herbe.
Commentaires client les plus utiles sur Amazon.com
Needless to say, my confidence was dashed. So I started trying to educate myself on Adwords. I took courses on Lynda, read blogs, took classes on Udemy, you name it. Nothing gave me the kind of practical, comprehensive, step-by-step breakdown of the platform that I needed to confidently manage the platform on my own.
Until now. Once I started reading this book, I could not put it down. I finished the book in two days, and it is HEAVILY annotated. I immediately found mistakes that my previous consultant had made in my Adwords account. Today I ran my first ads on my own, with no outside input. I feel confident about them.
Don't waste time with other books and outside Adwords consultant. Buy this one, manage your account on your own.
I'll update this review once my campaigns have been running a few months to see if this confidence remains down the road.
There is very High value in this book. Whether you are a seasoned veteran or a newbie.
And to hell with people hating on all the email opt in links,
1 he is a marketer and has every right to practice his profession the way he wants to, and that means growing his list by providing value in return for opt ins
. 2, you are not forced to opt in, the value in the book is already great enough.
3, opting in gives you even more value, cause he sends you tons of useful information.
So, yea, this is the besT book on AdWords I found, and I've taken AdWords tutorials and read many books on it.
I didn't give it 5 stars because it tends to be a little wordy, repetitive, and unstructured. I'm a software developer, so I'm used to reading technical manuals. In a technical manual, I often have to re-read the same line repeatedly to fully understand it. This book has the opposite effect. Often I go for pages without finding new information. Each time I've encountered this situation I continue, and within a few pages I find another brilliant nugget of information nestled between pages of fluff.
Perry and friends could take a lot of the sales talk out of this book and create a really excellent, concise reference.
The book mentions there isn't really much to Adwords, when compared to more traditional subjects, such as Computer Science. I suspect Perry is desperately trying to meet some word count to give the book perceived credibility. I believe "less is more". Just something to think about.
Would I recommend this book? Absolutely. I would enthusiastically recommend this book to anyone with an interest in Adwords. It contains gobs of time saving, money making information. The format might be a little wonky, but it's worth it every penny. I wish I had this back in 2008 during some of my previous projects. If I did, those projects might have turned out very different.
If you like this book, I also recommend reading, The Lean Startup, by Eric Ries. It is interesting how much overlap there is between Perry's strategy and Eric Ries' strategy. I suspect they're on to something.
I had the first edition of the Ultimate Guide To Google AdWords at a previous job. When I took over their AdWords, we were spending about $30k a month to get $30k a month in sales. Using many of the techniques outlined in this book, I was able to drop the spending to around $10k - $15k per month. Sales went up, ranging between $30k and $45k per month. The spread there, from a little investment in this book, was as much as $30-$35k per month in profits. And I really just scratched the surface in what I implemented out of the book. Sure, it wasn't all this book (the FTC wants you to know this). I did a lot of work to make it happen. And I was studying a lot of marketing stuff at the time (still do, all the time). But the specific techniques in this book played a huge part in the increased profits. Granted, that wasn't all my money, but it did help me more than double my personal compensation over about 5 years in that job.
I've also used the techniques from Perry's book in my own projects. The numbers are smaller, but I consistently get a 2- or 3-to-1 return on advertising investment in AdWords. Without the info I got from Perry and Bryan in this book, it'd probably be a lot smaller, even negative. I've set up campaigns years ago that still generate as much as a couple hundred in sales a month without any work on my part.
This is the best book on AdWords, period.
Not only that, it's a dang good book on Internet Marketing. If I had to tell someone to get one single book they could use as a manual for how to build an Internet Marketing strategy that would have a high probability of being profitable, I'd say buy this book. Because it covers it all -- it's not just AdWords. It's how to get traffic to your site, and how to convert them into buyers once they get there. Sure, it can't cover everything. But it does a great job in pointing you to where you need to go and what you need to go to generate profits from the internet.
That's why it's one of my most recommended books for internet related marketing education. Not just AdWords. And why I think just about anybody involved with selling things online needs a copy of this book.
It's why I've recommended it personally at least a dozen times, and why -- when I bought this latest edition for my bookshelf -- I bought the first of what could be many "giveaway" copies as well.
If you're reading this review, I bet it's because you're interested in the book but haven't bought yet.
Get off your duff. Buy the book. Amazon probably already has your billing and shipping addresses, plus your credit card number. Just hit "add to cart" and breeze right through the checkout process. Get it, and read it with a highlighter. Start putting what you learn to use immediately. You will not be disappointed.
I have no financial interest in making this recommendation -- I don't even know Perry personally (not yet, at least). But I firmly believe it is the right decision -- and that's why I'm putting my name to it in such a public forum. So what are you waiting for? :)
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