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The Vignelli Canon (Anglais) Broché – Illustré, 1 octobre 2010

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Descriptions du produit

Présentation de l'éditeur

The famous Italian designer Massimo Vignelli allows us a glimpse of his understanding of good design in this book, its rules and criteria. He uses numerous examples to convey applications in practice from product design via signaletics and graphic design to Corporate Design. By doing this he is making an important manual available to young designers that in its clarity, both in terms of subject matter and visually, is entirely committed to Vignelli's modern design.

Biographie de l'auteur

Massimo Vignelli studied architecture in Milan, emigrated to the USA in 1961, co-founded UNIMARK in 1965. He works as a designer in the areas of graphic and corporate identity programs, publication designs, architectural graphics, and exhibition, interior, furniture, and consumer product designs for many leading American and European companies and institutions. With Lella Vignelli, he established the offices of Vignelli Associates in 1971.

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Format: Broché
If you think designing is just a nine to five job and then you just switch off this little book isn't for you but if you think that creativity can provide an immense amount of intellectual satisfaction then this Vignelli Canon is certainly worth a read.

The author was Italian born in 1931 and originally studied architecture, a discipline that has fundamental rules and if they are not followed buildings fall down. Nothing so drastic happens if you don't follow some of the basic design rules in these pages, you'll just end up with a dull looking bit of print (and possibly an annoyed client).

His views on design reflect a European perspective and you might think rather radical. This is what he says about pc type:
The advent of the computer generated the phenomena called desktop publishing. This enabled anyone who could type the freedom of using any available typeface and do any kind of distortion. It was a disaster of mega proportions. The computer allowed anyone to design new typefaces and that became one of the biggest visual pollutions of all time.
Or this on paper sizes:
The international standard paper sizes, called the A series, are based on a golden rectangle, the divine proportion. The A4 (210 X 297 mm) is extremely handsome and practical as well. It has been adopted by many countries and is based on the German DIN metric standards. The United States uses a basic letter size (8.5 X 11 inches) of ugly proportions and results in complete chaos with an endless amount of paper sizes. It is a by-product of the culture of free enterprise, competition and waste. (Just another example of the culture of greed, irresponsibly offering more options than needed).

The book is divided into two parts: The Intangibles and The Tangibles.
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Commentaires client les plus utiles sur Amazon.com (beta)

Amazon.com: 4.9 étoiles sur 5 14 commentaires
4.0 étoiles sur 5 If you are into design and you like structure as far as grids 23 juin 2016
Par Dr.D - Publié sur Amazon.com
Format: Broché Achat vérifié
If you are into design and you like structure as far as grids, this is the designer you should seek.
9 internautes sur 10 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 design 101 17 octobre 2012
Par William S. Roth - Publié sur Amazon.com
Format: Broché Achat vérifié
This is a hidden gem for me. I recently discovered it and am so glad I did. This book is like the basic rule book foundation for design. I think that everyone touching the adobe suite should be forced to read this first. It reduces everything in design to it's simplest and most elegant form. From this foundation, beauty can be created. Must read.
3 internautes sur 4 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Buy this. 13 août 2015
Par Aloha - Publié sur Amazon.com
Format: Broché Achat vérifié
Incredible book written to show some of Vignelli's style and approach. I would suggest that adopting this approach is extremely challenging--it's something Vignelli felt from within, so I've struggled mightily to incorporate it in my daily design work. But the book is frank, simple, and straight forward.
1 internautes sur 2 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 A must read for designers in any design discipline. ... 25 janvier 2016
Par Mr. Nikolai - Publié sur Amazon.com
Format: Broché Achat vérifié
A must read for designers in any design discipline. Massimo Vignelli is a legendary designer that inspired so many upcoming young designers including myself. Definitely worth the purchase!
1 internautes sur 2 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 have been and remain brilliant forces in the world of perception 15 juillet 2014
Par Robert Collins - Publié sur Amazon.com
Format: Broché Achat vérifié
The Vignelli's, husband and wife, have been and remain brilliant forces in the world of perception, graphical study, and communication in our world. This inner office publication is an apt window into their world.
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