The Visual Marketing Revolution: 26 Rules to Help Social Media Marketers Connect the Dots (Anglais) Broché – 16 mai 2013
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Description du produit
Présentation de l'éditeur
Get Straight to Your Customer’s Mind, Heart, Buy Button…Visually!
Skip past the filters: jump straight into your customer’s powerful visual instinct, where 83% of all human learning is processed. Craft messages that can be brilliantly expressed visually. Then, brilliantly express them. Learn the modern and timeless arts of visual persuasion from a master: Stephanie Diamond. Design irresistible visual persona. Tell masterful visual stories. Create breakthrough images, infographics, and video. Use all the visual social tools at your disposal, from Instagram to Pinterest to YouTube. Words can’t express what you need to say. Visuals will. Get this book: see how.
- Think visually to solve marketing challenges text can’t handle
- Utilize visual maps to craft sharper messages and strategies
- Guide prospects on a visual journey they simply must follow
- Make abstract ideas intensely real and tangible
- Visually boost the effectiveness of emails, landing pages, and case studies
- Leverage new presentation tools that go way beyond PowerPoint
- Clear away obstacles to action with infographics, checklists, and worksheets
- Add visuals to deepen engagement on Facebook, Twitter, Pinterest, and Google+
- Create outstanding low-cost video for marketing and tutorials
- Optimize your visuals for tablets and smartphones
- Quickly improve social media performance with intuitive new visual tools
Biographie de l'auteur
Stephanie Diamond is a thought leader and management marketing professional with 20-plus years of experience in building profits in more than 75 different industries. She has worked with solopreneurs, small-business owners, and multibillion-dollar corporations. As a best-selling author, she has written six business books, including Social Media Marketing for Dummies and Social CRM for Dummies.
She worked for eight years as a Marketing Director at AOL. When she joined, there were fewer than 1 million subscribers. When she left in 2002, there were 36 million. While at AOL, she developed a highly successful line of multimedia products that brought in an annual $40 million in incremental revenue.
In 2002, Stephanie founded Digital Media Works, Inc. (DigMediaWorks.com), an online marketing company that helps business owners discover the hidden profits in their businesses. She is passionate about guiding online companies to successfully generate more revenue and find their real value.
As a strategic thinker, Stephanie uses all the current visual thinking techniques and brain research to help companies get to the essence of their brands. She continues to focus on helping companies understand and communicate their value to customers.
Stephanie received a BA in Psychology from Hofstra University and an MSW and MPH from the University of Hawaii. She lives in New York with her husband and Maltese named Colby.
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Commentaires client les plus utiles sur Amazon.com
It delivers the combination of perspective and detail that I've been looking for.
Often, visual marketing books provide such a high-level view of the principles that it's difficult to relate the ideas to my own marketing needs.
On the other hand, many visual marketing books focus so much on specific examples that they neglect the categories--or specific social media--where visual marketing can be profitably employed.
The 26 Rules Visual Marketing Revolution offers the perfect balance. It's four sections (Rules, Tools, Content, and Tactics) proceed from the general to the specific. This helps marketers appreciate the big picture, then proceeds to show how to put ideas into action using email, blogs, and the 8 most popular social media platforms.
Whether you're a newcomer to the world of visual marketing in all its forms, i.e., visual planning, infographics, etc., or an accomplished designer looking for specific ways to put visuals to work for yourself and your clients, you'll find what you're looking for in the Visual Marketing Revolution. Lots of ideas and examples, with no fluff. I'm recommending it to my clients.
"The Visual Revolution" is a must read, study, use for novices and experts alike. I highly recommend this book.
I was so inspired by Diamond's work and that of Sasha Chua who created a visual review of the book in her blog (http://sachachua.com/blog/2013/05/visual-book-review-the-visual-marketing-revolution-stephanie-diamond/), I made a webinar (http://youtu.be/IB39WeGbDAY).
This is a sign of an important book when people want to share it in their words, methods, etc.
The author's passion and expertise for the topic of visual marketing really shines through in every chapter (all 26 rules).