Web Analytics: An Hour a Day (Anglais) Broché – 29 mai 2007
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Note: CD–ROM/DVD and other supplementary materials are not included as part of eBook file.
Quatrième de couverture
Develop a Successful Web Analytics Strategy
A Step–by–Step Guide
Learn web analytics the right way with this unique, thoroughly modern guide to today′s web analytics challenges and opportunities. Written by an in–the–trenches practitioner, this book goes beyond concepts and definitions to challenge prevalent thinking about the field and provide a step–by–step guide to implementing a successful web analytics strategy.
Web analytics expert Avinash Kaushik, in his thought–provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer–centric mindset without sacrificing your company′s bottom line.
Learn the pros and cons of data collection methodologies
Find out how you can stop counting page views and still get a rich understanding of your customers
Discover how to identify valuable metrics with the "three layers of so what" test
Optimize your organizational structure and choose the right analytics tool
Understand and apply advanced analytics concepts, including SEM/PPC analysis, the power of segmentation, conversion–rate best practices, and others
Leverage quick–start solutions for blogs and e–commerce, support, and small business websites
Learn the key ingredients of a great experimentation and testing platform
Use competitive–intelligence analysis to glean insights and drive actions
You′ll also find:
Ten steps to turbocharge your web analytics
Seven steps for creating a data–driven culture in your organization
Six ways to measure the success of a blog
Three secrets behind making web analytics actionable
Ten signs of a great web analyst
Valuable CD Included
The innovative CD includes more than three hours of insightful audio podcasts, a 45–minute video, PowerPoint presentations that mirror key topics in the book, and other useful analytics resources.
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I strongly recommend this book.
Commentaires client les plus utiles sur Amazon.com (beta)
As I mentioned it took me six months to make it through this whole book. The problem wasn't the wealth of knowledge, but reading through it I constantly found myself stopping to take notes and try out things that are mentioned. Never have I read a book quite like this that packs so much knowledge in a way that I constantly find myself learning so much and wanting to make notes every few pages.
Web Analytics An Hour A DayAvinash really strives for this book to be able to stand the harsh test of web time (where a year is an eternity) and does a surprising good job of making it practical even as it's a few years old and will continue to be relevant going forward. The truth is this book is designed to be consumed over a long period of time as the chapters are broken down to be consumed one a month with actionable and learning assignments given throughout. The first few chapters focus on explaining how to build a successful strategy and the fundamental things you need to know about web analytics then dig right into monthly chapters starting with "Month 1: Diving Deep into Core Web Analytics Concepts" all the way through "Month 8 and Beyond: Shattering the Myths of Web Analytics". This practical tomb packs so much punch into its pages that I'm sure it will stay on my desk for a long time as a great reference piece.
Be warned that "Web Analytics: An Hour a Day" is not a casual read nor is it for someone without a hunger for numbers and data. Bottom line is that if you are truly interested in the field of Web Analytics this tomb is your Holy Grail. I've already written quite a few posts simply from the applied knowledge I've learned from this book and I think anyone that chooses to read it will no doubt come away with tons of practical nuggets themselves.
Oh and did I mention the best part is that all proceeds for this book are donated to a couple charities that Avinash has choosen! So go get your learn on and feel good about donating to a good cause by buying this piece of work that will only make you a more intelligent and better informed individual.
Experienced web analysts will appreciate Chapter 11 about creating actionable dashboards and Chapter 14 "Turbocharge Your Web Analytics."
The 12-month format seems suboptimal in today's turbulent economic times. The vendor-independent approach made it difficult to implement and experiment with some new concepts [using Google Analytics]. Nonetheless, the depth of knowledge and insights make Web Analytics - An Hour A Day a valuable addition to your web analytics library.
I am not a math guy by any stretch, but Avinash actually makes this stuff fun, and he breaks down what's important beautifully, by outlining different core metrics and concepts in plain english, then following up with the REASON the reader should care about those metrics and WHAT SPECIFICALLY they should care about.
I'm a little over halfway through the book and it's already dog-eared and marked up with notes and highlighter streaks - I don't think I've delved into a book repeatedly this much, ever. And I'll definitely continue to rely on it as an incredible reference tool for the next several years.
Finally, Avinash takes all this to the next level by encouraging dialogue from readers via his active, informative blog, Occam's Razor, as an excellent living companion to the book. If you've ever wanted to get a good handle on how to interpret your website traffic and have a good time doing it, I can't recommend this book highly enough.
You will NOT learn specific KPIs (you won't really get much of this at UBC either), but you will learn how to think like a web analyst. You also won't learn of advanced techniques, or learn how to use GA or Omniture - but it's definitely a good intro book.
Light reading, friendly tone. Definitely worth the purchase.