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Web Analytics: An Hour a Day (Anglais) Broché – 29 mai 2007

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Descriptions du produit

Présentation de l'éditeur

Written by an in–the–trenches practitioner, this step–by–step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought–provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer–centric mindset without sacrificing your company s bottom line.

Note: CD–ROM/DVD and other supplementary materials are not included as part of eBook file.

Quatrième de couverture

Develop a Successful Web Analytics Strategy

A Step–by–Step Guide

Learn web analytics the right way with this unique, thoroughly modern guide to today′s web analytics challenges and opportunities. Written by an in–the–trenches practitioner, this book goes beyond concepts and definitions to challenge prevalent thinking about the field and provide a step–by–step guide to implementing a successful web analytics strategy.

Web analytics expert Avinash Kaushik, in his thought–provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer–centric mindset without sacrificing your company′s bottom line.

  • Learn the pros and cons of data collection methodologies

  • Find out how you can stop counting page views and still get a rich understanding of your customers

  • Discover how to identify valuable metrics with the "three layers of so what" test

  • Optimize your organizational structure and choose the right analytics tool

  • Understand and apply advanced analytics concepts, including SEM/PPC analysis, the power of segmentation, conversion–rate best practices, and others

  • Leverage quick–start solutions for blogs and e–commerce, support, and small business websites

  • Learn the key ingredients of a great experimentation and testing platform

  • Use competitive–intelligence analysis to glean insights and drive actions

You′ll also find:

  • Ten steps to turbocharge your web analytics

  • Seven steps for creating a data–driven culture in your organization

  • Six ways to measure the success of a blog

  • Three secrets behind making web analytics actionable

  • Ten signs of a great web analyst

Valuable CD Included

The innovative CD includes more than three hours of insightful audio podcasts, a 45–minute video, PowerPoint presentations that mirror key topics in the book, and other useful analytics resources.

Aucun appareil Kindle n'est requis. Téléchargez l'une des applis Kindle gratuites et commencez à lire les livres Kindle sur votre smartphone, tablette ou ordinateur.

  • Apple
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Pour obtenir l'appli gratuite, saisissez votre numéro de téléphone mobile.

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Format: Broché
Web Analytics is a wonderful book, easy to read and very instructive for whom wants to get the big picture and well detailed methods and best practices about wen analytics.

I strongly recommend this book.
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Commentaires client les plus utiles sur (beta) 4.4 étoiles sur 5 103 commentaires
2 internautes sur 2 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 The Holy Grail for any Web Analytics Junkie 27 octobre 2009
Par Kyle James - Publié sur
Format: Broché Achat vérifié
I've been promising this book review of "Web Analytics: An Hour a Day" by Avinash Kaushik for near six months and it has taken every week of six months to finally make it all the way through this book. I've spoken many times about Avinash and his wonderful blog "Occam's Razor" which this book being the pinnacle piece of the writings on that blog. Avinash is an analytical genus and the knowledge and experience he pours into this book are unbelievably practical, but even more important downright effective.

As I mentioned it took me six months to make it through this whole book. The problem wasn't the wealth of knowledge, but reading through it I constantly found myself stopping to take notes and try out things that are mentioned. Never have I read a book quite like this that packs so much knowledge in a way that I constantly find myself learning so much and wanting to make notes every few pages.

Web Analytics An Hour A DayAvinash really strives for this book to be able to stand the harsh test of web time (where a year is an eternity) and does a surprising good job of making it practical even as it's a few years old and will continue to be relevant going forward. The truth is this book is designed to be consumed over a long period of time as the chapters are broken down to be consumed one a month with actionable and learning assignments given throughout. The first few chapters focus on explaining how to build a successful strategy and the fundamental things you need to know about web analytics then dig right into monthly chapters starting with "Month 1: Diving Deep into Core Web Analytics Concepts" all the way through "Month 8 and Beyond: Shattering the Myths of Web Analytics". This practical tomb packs so much punch into its pages that I'm sure it will stay on my desk for a long time as a great reference piece.

Be warned that "Web Analytics: An Hour a Day" is not a casual read nor is it for someone without a hunger for numbers and data. Bottom line is that if you are truly interested in the field of Web Analytics this tomb is your Holy Grail. I've already written quite a few posts simply from the applied knowledge I've learned from this book and I think anyone that chooses to read it will no doubt come away with tons of practical nuggets themselves.

Oh and did I mention the best part is that all proceeds for this book are donated to a couple charities that Avinash has choosen! So go get your learn on and feel good about donating to a good cause by buying this piece of work that will only make you a more intelligent and better informed individual.
1 internautes sur 1 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 Buy. Read. Internalize. Web Analytics - An Hour A Day 21 décembre 2009
Par Alexander Kine - Publié sur
Format: Broché Achat vérifié
Readers new to web analytics should jump to Chapter 4 first and follow the 10/90 rule: spend 10% of your analytics budget on tools and 90% on people. Translation: Create a free Google Analytics account and gain firsthand experience, before tackling a premium web analytics solution.

Experienced web analysts will appreciate Chapter 11 about creating actionable dashboards and Chapter 14 "Turbocharge Your Web Analytics."

The 12-month format seems suboptimal in today's turbulent economic times. The vendor-independent approach made it difficult to implement and experiment with some new concepts [using Google Analytics]. Nonetheless, the depth of knowledge and insights make Web Analytics - An Hour A Day a valuable addition to your web analytics library.
7 internautes sur 8 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Web analytics made simple.. 7 août 2007
Par Amazon Customer - Publié sur
Format: Broché Achat vérifié
For professional reasons and personal passion about the subject I have been reading for some years a lot of web analytics books; the first one was web metrics by Jim Sterne (at that times the term "Web analytics" was not created yet..), followed by Web analytics demistyfied by E.Peterson, until the latter ones "Actionable Web analytics" by J.Burby and, at last, this wonderful book by Avinash Kaushik. I think this book represents the tipycal web analytics journey that every modern and innovative Company should make to become more aware and gain competitive insight about its customers, its marketplace, its competitive (online) space, and its business in general. The book is structured as a step-by-step guide, but it's much more than this: it helps you to think about your strategy, besides the operations and the tactics. There is a chapter, the 4°, in which the author explains the Trinity Model, a framework to improve and address your web strategy. it consists in a 3-d analysis: the behaviour analysis of the visitors (what we can assume by their visits, how we can interpret their footprints on our site, the outcomes analysis (how it's their business contribution, in terms of sales, leads and how we can analyse the correlated rates..)and , finally, the experience analysis (why our visitors are doing what they are doing, how we can understand their needs and desires, or their satisfaction related to their online experiece..). the holistic approach, I think that it's the strength and beauty of this book. Compliments again. If you come across to Italy, I 'd like to share a lunch with you. All the best.
7 internautes sur 8 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 A lifesaver! 23 octobre 2007
Par nolafilm - Publié sur
Format: Broché Achat vérifié
As a project manager for several small to medium websites, I'm faced with lots of responsibilities, like content and design strategy, online media planning, and site stats reporting. I've been using a robust stats program since 2004, but was literally drowning in data. Avinash's book saved me. I finally have a good, solid understanding of web analytics and how I can get the most from my stats program to really understand what's happening with my sites.

I am not a math guy by any stretch, but Avinash actually makes this stuff fun, and he breaks down what's important beautifully, by outlining different core metrics and concepts in plain english, then following up with the REASON the reader should care about those metrics and WHAT SPECIFICALLY they should care about.

I'm a little over halfway through the book and it's already dog-eared and marked up with notes and highlighter streaks - I don't think I've delved into a book repeatedly this much, ever. And I'll definitely continue to rely on it as an incredible reference tool for the next several years.

Finally, Avinash takes all this to the next level by encouraging dialogue from readers via his active, informative blog, Occam's Razor, as an excellent living companion to the book. If you've ever wanted to get a good handle on how to interpret your website traffic and have a good time doing it, I can't recommend this book highly enough.

Thanks Avinash!
5.0 étoiles sur 5 Comparable to the Web Analytics program at UBC 20 avril 2009
Par Reviewer - Publié sur
Format: Broché Achat vérifié
If you're looking to get into web analytics, this by far, is the book to pick up. I've taken the UBC web analytics program, and this book pretty much summarizes the entire program (as of the writing of this review) without all the typos, and repetition. It's straight to the point and very affordable.

You will NOT learn specific KPIs (you won't really get much of this at UBC either), but you will learn how to think like a web analyst. You also won't learn of advanced techniques, or learn how to use GA or Omniture - but it's definitely a good intro book.

Light reading, friendly tone. Definitely worth the purchase.
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