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Commentaire: The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Web Analytics: An Hour a Day (Anglais) Broché – 29 mai 2007

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Description du produit

Présentation de l'éditeur

Written by an in–the–trenches practitioner, this step–by–step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought–provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer–centric mindset without sacrificing your company s bottom line.

Note: CD–ROM/DVD and other supplementary materials are not included as part of eBook file.

Quatrième de couverture

Develop a Successful Web Analytics Strategy

A Step–by–Step Guide

Learn web analytics the right way with this unique, thoroughly modern guide to today′s web analytics challenges and opportunities. Written by an in–the–trenches practitioner, this book goes beyond concepts and definitions to challenge prevalent thinking about the field and provide a step–by–step guide to implementing a successful web analytics strategy.

Web analytics expert Avinash Kaushik, in his thought–provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer–centric mindset without sacrificing your company′s bottom line.

  • Learn the pros and cons of data collection methodologies

  • Find out how you can stop counting page views and still get a rich understanding of your customers

  • Discover how to identify valuable metrics with the "three layers of so what" test

  • Optimize your organizational structure and choose the right analytics tool

  • Understand and apply advanced analytics concepts, including SEM/PPC analysis, the power of segmentation, conversion–rate best practices, and others

  • Leverage quick–start solutions for blogs and e–commerce, support, and small business websites

  • Learn the key ingredients of a great experimentation and testing platform

  • Use competitive–intelligence analysis to glean insights and drive actions

You′ll also find:

  • Ten steps to turbocharge your web analytics

  • Seven steps for creating a data–driven culture in your organization

  • Six ways to measure the success of a blog

  • Three secrets behind making web analytics actionable

  • Ten signs of a great web analyst

Valuable CD Included

The innovative CD includes more than three hours of insightful audio podcasts, a 45–minute video, PowerPoint presentations that mirror key topics in the book, and other useful analytics resources.

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Format: Broché
Web Analytics is a wonderful book, easy to read and very instructive for whom wants to get the big picture and well detailed methods and best practices about wen analytics.

I strongly recommend this book.
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Commentaires client les plus utiles sur (beta) (Peut contenir des commentaires issus du programme Early Reviewer Rewards) 4.1 étoiles sur 5 103 commentaires
12 internautes sur 12 ont trouvé ce commentaire utile 
1.0 étoiles sur 5 This is an old edition 6 juin 2014
Par Edvin - Publié sur
Format: Broché Achat vérifié
Do you realize that "Web Analytics 2.0" is the second edition of this book?
This is marketing at its best; I ended-up buying two different versions of the same book without knowing it!
What's even crazier is that there is no reference to this book in the new edition.
The die-hard fans may argue that they are different books; but, you'll find repeated content and points when you read both of them.
If you are planing on buying one or more books; please make sure your are "not" buying this edition.
I wish amazon would remove this edition from its inventory; or at-least stop bundling and up-selling it with other purchases.

BTW, here is the link to his second edition:
4.0 étoiles sur 5 helpful and motivating 21 mars 2017
Par E.Robyn - Publié sur
Format: Broché Achat vérifié
This book, while some of it is super outdated, is also really helpful and motivating.

NOTE: This was published May 29th 2007, I read it in 2016/2017.

The tone of the book was perfect; It was professional with a splash of humor here and there. The humor really helped me to stay engaged in the reading.

The information itself is really helpful. Like I said above, some of it is outdated, but many, many times I found myself jumping on my computer to try something that the text suggested. There is a lot of really great insight in this book!

Some of the main topics and passages that really stuck with me include:

* Analysts must have a customer-centric view that enables them to think like customers.

* Customer-centric web design is key- you must shift from "the site visitor needs to do what I want them to do" to "the site visitor is doing whatever they wanted to do" and having success.

* Report creators and analysts are different- the ability to see the big picture is what an analyst does.

* Everything starts with objectives and desired outcomes; "Tell me your objectives and I'll tell you what insights I can provide with the data I have."

* The upward trend in user wariness with paid campaigns puts the focus back on SEO.

* Data will never tell you the why.

* A dashboard=1 single page, any long and that's a report.

* PPC can deliver visitors, but often it comes at a great cost and is suboptimal for building long-term relationships with customers... you are "renting" traffic.

* "In reality, a while bunch of traffic for most websites comes from the top 20 or so key phrases."- are you optimizing for those 20?

* The three greatest survey questions ever: 1) What is the purpose of your visit to our website today? 2) Were you able to complete your task today? 3) If you were NOT able to complete your task today, why not?

Tips I also loved included:

* The So-What Test: Ask every metric that your report on the question "So what? three times. If you don't get an answer by the third ask, you have the wrong metric.

* Check "PPP Campaign Cannibalization Rates" to make sure you aren't paying for traffic you already got organically in the past- test by going dark with PPC.

* Not every visitor is there to buy, so don't focus on single-goal or website travel funnels. That's not how people make decisions.

Please keep in mind that these are only the lessons and URL's that really stood out to me. This book is full of hundreds of others.

I would highly recommended purchasing this book so you can highlight and add tabs to mark important pages that you want to go back to again later on!
2 internautes sur 2 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 The Holy Grail for any Web Analytics Junkie 27 octobre 2009
Par Kyle James - Publié sur
Format: Broché Achat vérifié
I've been promising this book review of "Web Analytics: An Hour a Day" by Avinash Kaushik for near six months and it has taken every week of six months to finally make it all the way through this book. I've spoken many times about Avinash and his wonderful blog "Occam's Razor" which this book being the pinnacle piece of the writings on that blog. Avinash is an analytical genus and the knowledge and experience he pours into this book are unbelievably practical, but even more important downright effective.

As I mentioned it took me six months to make it through this whole book. The problem wasn't the wealth of knowledge, but reading through it I constantly found myself stopping to take notes and try out things that are mentioned. Never have I read a book quite like this that packs so much knowledge in a way that I constantly find myself learning so much and wanting to make notes every few pages.

Web Analytics An Hour A DayAvinash really strives for this book to be able to stand the harsh test of web time (where a year is an eternity) and does a surprising good job of making it practical even as it's a few years old and will continue to be relevant going forward. The truth is this book is designed to be consumed over a long period of time as the chapters are broken down to be consumed one a month with actionable and learning assignments given throughout. The first few chapters focus on explaining how to build a successful strategy and the fundamental things you need to know about web analytics then dig right into monthly chapters starting with "Month 1: Diving Deep into Core Web Analytics Concepts" all the way through "Month 8 and Beyond: Shattering the Myths of Web Analytics". This practical tomb packs so much punch into its pages that I'm sure it will stay on my desk for a long time as a great reference piece.

Be warned that "Web Analytics: An Hour a Day" is not a casual read nor is it for someone without a hunger for numbers and data. Bottom line is that if you are truly interested in the field of Web Analytics this tomb is your Holy Grail. I've already written quite a few posts simply from the applied knowledge I've learned from this book and I think anyone that chooses to read it will no doubt come away with tons of practical nuggets themselves.

Oh and did I mention the best part is that all proceeds for this book are donated to a couple charities that Avinash has choosen! So go get your learn on and feel good about donating to a good cause by buying this piece of work that will only make you a more intelligent and better informed individual.
1 internautes sur 1 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Avinash explains the what and the why 24 octobre 2013
Par D. Harris - Publié sur
Format: Broché Achat vérifié
I have purchased this book 2 times. I read it when it was first released and it brought together concepts and application. It is required reading if you in marketing. Using websites as a point of conversion and conversation requires advertising professionals to understand the effectiveness and attribution of the traffic they drive to the site. Start here and read Avinash's books and then go read Eric Petersons Web Analytics Demystified and you will have a solid foundation from which you can look at and interrogate website metrics.
1 internautes sur 1 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 Buy. Read. Internalize. Web Analytics - An Hour A Day 21 décembre 2009
Par Alexander Kine - Publié sur
Format: Broché Achat vérifié
Readers new to web analytics should jump to Chapter 4 first and follow the 10/90 rule: spend 10% of your analytics budget on tools and 90% on people. Translation: Create a free Google Analytics account and gain firsthand experience, before tackling a premium web analytics solution.

Experienced web analysts will appreciate Chapter 11 about creating actionable dashboards and Chapter 14 "Turbocharge Your Web Analytics."

The 12-month format seems suboptimal in today's turbulent economic times. The vendor-independent approach made it difficult to implement and experiment with some new concepts [using Google Analytics]. Nonetheless, the depth of knowledge and insights make Web Analytics - An Hour A Day a valuable addition to your web analytics library.
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