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Web ReDesign: Workflow that Works (Anglais) Broché – 14 août 2001

5.0 étoiles sur 5 2 commentaires client

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Descriptions du produit

Quatrième de couverture

The book follows a road tested experiential methodology to expose the critical steps to planning, budgeting, organizing, and managing a web design or redesign project from conceptualization through launch. The authors use a sound pedagogical style that is appealing; easy to access; and full of forms, checklists, and worksheets to assist readers in working through their own projects. The page design will allow for easy browsing of material. In addition, the intuitive organization will make it easy for readers to find the material they need. See the attached table of contents.

Biographie de l'auteur

Kelly Goto is a sought-after lecturer and instructor on the topics of web development, information design, and user experience. Her sessions at conference after conference (and class after class) are invariably packed �?? Kelly has a knack for making the complex topic of workflow accessible, even engaging. Formerly an award-winning creative director at Idea Integration (, Kelly successfully managed the redesigns of many sites ranging from independent to corporate levels. In commercial design since the late 1980s (remember when PageMaker 1.0 was the design tool?), Kelly has acted as creative director, designer, and producer for many high-profile clients, including Warner Bros. Online, National Geographic Online, Adobe Corporation, Paramount Television, Macromedia Corporation, and Sony Pictures. Currently a principal at gotomedia, inc. (, an online consultancy for user experience and interaction design, Kelly continues to focus on developing new techniques for collaborative development in digital media. When not tethered to her laptop, Kelly can be found trekking the Third World �?? where she does not check her email.

Emily Cotler is a graphic designer, web designer, journalist, and novelist. A designer since the late 1980s (remember rubdown lettering and stat camera separations?), she is in high demand for both web and print work. Focusing primarily on smaller sites for individual creative professionals and small enterprises, Emily specializes in creating (or re-creating, as the case may be) a positive web presence for smaller budgets. Her clients include New York Times best-selling authors Julia Quinn and Susan Andersen, and many small but thriving companies, including L.A.-based entertainment booking agency Artist Booking International, Denver-based technical writing firm Pomegranate Consulting, and Seattle-based Kira Stewart Photography. A regular contributor to Publish Magazine since 1998, Emily is known for her accessible style and readability �?? dry topics come alive, interesting topics come off the page. She currently has a 40-foot commute to Waxcreative Design ( in Oakland, California, where she reigns as creative directrix. Her preferred method of escape from cyberspace includes a snowboard and a Colorado mountain.

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Format: Broché
parce qu'il est nécessaire de "réfléchir avant d'agir", ce livre propose une méthodologie infaillible (et mise en oeuvre dans les plus grandes agences mondiales) pour le design ou la refonte de vos sites internet professionnels.
Comment connaître son public et l'identifier précisément ? Comment organiser le site en fonction des besoins et des attentes de chacun ? Comment planifier les tests utilisateurs, passage nécessaire lors de la création de site web ?
A quel moment intervient le design graphique et la programmation informatique ?
Ce livre dévoile avec simplicité et rigueur le "plan de route" à suivre pour être certain d'aller vers un site web réussi.
Beaucoup d'illustrations et d'exemples, les commentaires éclairés de professionnels tels que Jakob Nielsen ou David Siegel... ce livre est devenu un ouvrage de référence que toute bonne web agency doit connaître sur le bout des doigts.
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Par Un client le 16 avril 2009
Format: Broché
Exactement ce que je cherchais, un livre complet sur tout le workflow d'un redesign web. Ce livre vous servira aussi pour créer un site à partir de l'étape initiale. Que vous soyez une petite boîte web ou une grosse agence cet outil viendra vous épauler et surtout vous encadrer de façon méthodique lors de tout le processus. Il met de l'ordre dans les idées et propose des outils concrets (parfois trop complexes mais toujours adaptables). Un must pour tout manager de projet web.
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Commentaires client les plus utiles sur (beta) HASH(0x9b3992a0) étoiles sur 5 90 commentaires
66 internautes sur 68 ont trouvé ce commentaire utile 
HASH(0x998d1ce4) étoiles sur 5 True to topic & valuable resource 27 septembre 2001
Par Linda Zarate - Publié sur
Format: Broché
This book is a high-level, phased approach to web design. The context is the development team's workflow, and all of the key tasks, deliverables and roles that need to be choreographed to successfully develop, implement and maintain a web site.
From a project management point of view this book serves as the basis for a work breakdown structure (WBS), and the project sequencing. I was able to quickly develop a generic project planning template that contained a relatively detailed WBS, project phasing, roles and responsibilities matrix and activity diagram. These tools were easy to extract from the book because of how well the authors have thought out the key elements of a web project and the development workflow.
Among the things I most like are: (1) the care that was lavished on the layout and design of this book has resulted in more than mere aesthetics - as I read through it picking out the project elements I found myself inspired by the sheer beauty of the book, and actually felt more creative. Since I am more disposed towards technical aspects than art I was amazed by the influence the book's design had over me. It also made it easy to go through the book and find things. (2) completeness - while the authors do not go very deep in any one topic, they do cover all of the key points in a thorough manner. I found no gaps in coverage, and did not see the superficial treatment of the technical topics as a problem. In fact, this book is ideal for non-technical project managers who need to concern themselves with the project-oriented aspects of a web project. For the more technical members of a project team there is ample material covering every aspect of the technical approach. (3) sequencing - the phases of the project and associated workflow evidences the authors' extensive experience in web development projects. A lot of thought went into this and I couldn't help but think of the hard lessons learned on prior projects that resulted in such a refined workflow. (4) expert topics - the insets titled <expert topic> imparted a lot of useful information, making this book all the more valuable.
For detailed project planning and deeper look at technical issues I will always recommend Web Project Management by Ashley Friedlein. However, after reading this wonderful book I am now recommending that this book be read before tackling Mr. Friedlein's book. I also recommend that this book be provided to all key members of the project team because it shows the big picture and gets everyone pulling in the same direction. In my opinion, this book is an essential read for anyone involved in web projects.
88 internautes sur 95 ont trouvé ce commentaire utile 
HASH(0x998d1d38) étoiles sur 5 Goto's statements considered useful 3 décembre 2001
Par David Walker - Publié sur
Format: Broché
In just 253 thinly-laden pages, "Web Redesign: Workflow that Works" dodges the special challenges of redesigning Web sites, and ranges well beyond Web designers' workflow issues. How, then, does this newest addition to the Web site builder's library justify your time and its price?
The answer is that "Web Redesign" teaches designers to mix discipline with all that painful designer hipness. With its semi-gloss pages, landscape format, copious illustrations and liberal use of Jan Tschichold's elegant Garamond typeface variant Sabon, this volume entices lovers of design. Then the text content slips in, all rational and process-oriented, to explain soberly that Web design must push beyond pretty, that it demands documentation and budgets and schedules and testing or the whole damn glorious enterprise will fall in a heap. Authors Kelly Goto and Emily Cotler, old-school Web designers themselves, enthuse over funky skating sites while earnestly explaining that such sites need project plans. Screenshots of budget spreadsheets sit next to screenshots of sites with fancy menus and lots of designer-illegible tiny grey text.

Does all the rationality sound a little familiar? It should, these days. "Web Redesign" spends much of its time in territory already authoritatively mapped by 2000's volume from Ashley Friedlein, "Web Project Management". Friedlein's book possesses all the flair promised in its title, but its publication marked a new phase for the discipline of Web site development. "Web Redesign" echoes most of what Friedlein has said, with less depth and more glamour.
Like Friedlein's book, "Web Redesign" focuses on deliverables - tasks that you can list, tasks that you can celebrate completing, and tasks whose completion entitles you to ask the client for money. Like Friedlein's book, it broadly adopts software's longstanding systems development life cycle, which moves from project definition to detailed planning, to build, to implementation, and finally to system support. Like Friedlein's book, it accepts the challenge of gathering Web site content, a challenge alien to traditional software development.
Unlike Friedlein's book, however, "Web Redesign" offers a swag of basic site design techniques, from audience profiling to establishing file-naming conventions. Indeed, it reads as its authors' accumulation of notes on how to get sites out the door. It compensates for a wooden prose style by enlisting sidebars, diagrams, worksheets, sketches, summaries, tips and just about anything else that might keep the reader engaged.
This book also grants usability testing a key role in site development: its 18-page user testing summary, laced liberally with the thoughts of Jakob Nielsen, ranks with the best.
Don't buy it just because you're planning a site redesign, though. Barely a sentence in it does not apply equally to new sites. A serious book on redesign would show readers how to evaluate the performance of existing and new sites, not dismiss evaluation in three paragraphs. A serious book about site redesigns would place usability testing right at the start of the redesign process, not shove it carelessly into the second-last chapter. A serious book about site redesigns would discuss the sheer riskiness of a once-off redesign, and tackle the tough challenges of designing for continual change and expansion. But Goto and Cotler show little expertise or interest in evaluation, maintainable design or evolutionary improvement - and with that "Web Redesign" title they simply lie outright.
Forgive that lie. Goto and Cotler are at least spreading the word that Web site creation is a discipline. The combination of Friedlein's "Web Project Management" and Nielsen's "Designing Web Usability" (...) massively outguns the Goto & Cotler volume. If you can buy those two and read them, you should. But if you want to read - or want to hand a designer - one pretty volume, then "Web Redesign" is your first choice.
37 internautes sur 40 ont trouvé ce commentaire utile 
HASH(0x9979918c) étoiles sur 5 Go with the Workflow 5 septembre 2001
Par Andrew B. King - Publié sur
Format: Broché
The Web has become so pervasive that redesigns are now more common than new designs. In fact, nearly all Fortune 500 companies now have Web sites (those that don't shall remain nameless), so redesigns are now the norm. This book is the first to address the Web site redesign process.
The book codifies the workflow work co-author Kelly Goto lectured extensively on at Thunder Lizard conferences since 1997. After one of her sold-out lectures on Web design workflow one of her loyal fans would invariably ask, "When are you going to write a book?" This book, and its accompanying Web site, is the answer.
Anyone can design (or redesign) a Web site. But to do it on time and on budget requires a disciplined approach. This book logically lays out that process. The authors concentrate on the "Core Process" common to all Web site design and redesign projects. By following their methodology, you can raise your chance of success for your next design project.
"The idea is to put everybody - the client and team alike - in the same frame of reference, using the same terminology, following the same path," says Emily Cotler, co-author of the book. "The Core Process that we developed can apply to any sized web team, with any sized budget, whether an initial design or a redesign."
Primarily aimed at project managers, this book is designed to streamline the redesign process for everyone involved. Whether your budget is $10K or $1M, the Core Process still applies. What is the Core Process you ask? It's a five phase roadmap of the workflow required for redesigning a Web site. The phases are:
* Defining the Project
* Developing Site Structure
* Visual Design & Testing
* Production & QA
* Launch & Beyond
The book follows this outline, expanding on each topic with detailed action items for each phase (discovery, clarification, planning for phase 1). The wonderful thing about this book is the synergistic effect it has with its companion Web site, which offers free on-line worksheets you can use in your own redesign projects. Client questionnaires, meta tag builders, and budget spreadsheets are all included and discussed extensively in the book. You save money by not buying an out of date CD-ROM, and everyone wins by having access to these battle-tested workflow worksheets.
Although only 253 wide pages, the book is packed with useful information. The authors liberally sprinkle the text with site redesign examples, illustrations, flowcharts, and checklists. Plus they feature full-page in context contributions from Web experts like Nielsen, Siegel, Veen, Lynda, and Zeldman (who all happen to be New Riders authors).
The advice is good, though marred by some minor technical errors. Gather are much data as you can beforehand, get client signoff on key documents, perform a competitive analysis and usability testing. However, I found one common misconception, the latest Flash plug-in is not supported by 96% of current browsers, as stated on page 124. It's Flash 3 that has a 96% penetration rate. Flash 5 has less than 80% penetration worldwide, and less than 70% in the US, according to a survey by NPD research for Macromedia.
To their credit the authors are collecting these types of errors and listing them on the accompanying Web site.
I wish I had this book when I was working at a Web design firm in the '90s. It would have saved us all a lot of headaches.
15 internautes sur 15 ont trouvé ce commentaire utile 
HASH(0x99799558) étoiles sur 5 Profesional, insightful, comprehensive, and REAL! 24 septembre 2001
Par Paul J Bryant - Publié sur
Format: Broché
Very comprehensive, both in it's approach to research methods, to the examples used to illustrate ideas and concepts.
I was particularly impressed with how the authors presented user research and needs analysis, and then proceeded to translate that into a functioning design which addressed those discovered needs.
Another point that I really enjoyed was the breadth of skill sets it appealed to. They talked about the need for user profiling, which would imply cultural anthropomorphic research, and also talked about staging areas and versioning control to appeal to the techies. Not only does this serve to show the various disciplines how they interoperate, but also helps to keep the readers attention and gives everyone a sense of position in the process.
Finally, they covered most bases of design, but did it in a way that it is really done. For example, in the design section, the use of thumbnail sketches and page grid layouts are shown to illustrate how you begin to build a site. While these methods are entirely personal to the designer, they offer a method of understanding to those who have no context, and a starting point to those learning.
All in all, this is a great "road map" to building a site from A to Z. While it may not drive to the depths of any particular skill or discipline, it does a fabulous job of talking about all of them and how they interoperate to accomplish the goal of building a web site.
17 internautes sur 19 ont trouvé ce commentaire utile 
HASH(0x9979963c) étoiles sur 5 The Bible of Redesign 26 septembre 2001
Par Rikki Castellanos - Publié sur
Format: Broché
"Web Redesign Worlkflow That Works" is every developers dream. It is the Bible of redesign. This book offers an essential step by step process of developing a web site project. It helps readers to understand how to get the clients perspective and how to deliver above and beyond what is expected in a professional and efficient manner.
How do you get content from the client? How do you budget for site tasks versus site team? How do you know a good client from a bad client? How do you understand your target audience? "Web Redesign Work Flow That Works" answers them all. Every site project has these issues and not going through every step as stated in this book could make or break a project. It's all about the user not only the company.
My company has developed many sites. I only wish I had this book as a resource in 1998 when I first founded my business. I would have saved thousands of hours and heart ache. This book is easy to follow and provides quick links to downloadable forms that help implement the site development process referred to within the book. I recommend this book to any and all involved in developing a site project. IT IS AN EXCELLENT BOOK!!!
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