Cookies and advertising choices

If you agree, we may use your personal information from any of these Amazon services to personalize the ads we show you on other services. For example, we may use your Prime Video Watch history to personalize the ads we show you on our Stores or on Fire TV. We may also use personal information we receive from third parties (like demographic information).

In addition, if you agree, we’ll also use cookies to complement your shopping experience across the Amazon stores as described in our Cookie notice. Your choice applies to using first-party and third-party advertising cookies on this service. Cookies store or access standard device information such as a unique identifier. The 96 third parties who use cookies on this service do so for their purposes of displaying and measuring personalised ads, generating audience insights, and developing and improving products.

In any case, we use cookies and similar tools that are necessary to enable you to make purchases, to enhance your shopping experiences and to provide our services, as detailed in our Cookie notice. We also use these cookies to understand how customers use our services (for example, by measuring site visits) so we can make improvements. Click “Decline” to reject, or “Customise” to make more detailed advertising choices, or learn more. You can change your choices at any time by visiting Cookies and advertising choices. To learn more about how and for what purposes Amazon uses personal information (such as Store order history or Prime Video Watch history) and cookies, please visit our Privacy notice and our Cookie notice.