Neuf :
27,74€27,74€
Retours GRATUITS
Livraison à 0,01€ mardi 21 novembre dès 35€ d'achat de livres. Détails
Ou livraison accélérée samedi 18 novembre. Commandez dans les 7 h 46 min. Détails
La réglementation impose 3€ minimum de frais de livraison pour les commandes de livres neufs inférieures à 35€
Il ne reste plus que 3 exemplaire(s) en stock (d'autres exemplaires sont en cours d'acheminement).
Expédié par
Amazon
Vendu par
Amazon
Retours
Retournable jusqu'au 31 janvier 2024
Paiement
Transaction sécurisée
Achetez d'occasion 4,23 €
Autres vendeurs sur Amazon
Livraison à partir de 3€ en France métropolitaine.
Frais d'expédition et Politique de retours
+ 3,00 € Livraison
90 % positif(s) au cours des 12 derniers mois
Téléchargez l'application Kindle gratuite et commencez à lire des livres Kindle instantanément sur votre smartphone, tablette ou ordinateur - aucun appareil Kindle n'est requis.
Lisez instantanément sur votre navigateur avec Kindle pour le Web.
Utilisation de l'appareil photo de votre téléphone portable - scannez le code ci-dessous et téléchargez l'application Kindle.
Image indisponible
couleur :
-
-
-
- Pour voir cette vidéo, téléchargez Flash Player
The Social Media Bible: Tactics, Tools, and Strategies for Business Success Broché – 27 avril 2012
| Prix Amazon | Neuf à partir de | Occasion à partir de |
|
Format Kindle
"Veuillez réessayer" | — | — |
|
Livres audio Audible, Version intégrale
"Veuillez réessayer" |
0,00 €
| Gratuit avec l'offre d'essai Audible | |
|
MP3 CD, Super Audio CD
"Veuillez réessayer" | 11,83 € | — |
- Format Kindle
19,94 € Lisez avec notre Appli gratuite -
Livre audio
0,00 € Gratuit avec l'offre d'essai Audible - Broché
27,74 €17 autres D'occasion 13 autres Neuf - MP3 CD
11,83 €2 autres Neuf
Options d'achat et paniers Plus
The Social Media Bible is comprehensive 700–plus page social media resource that will teach corporate, small business, and non–profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest social media marketing tools.
- Updates and changes to Google′s search engine algorithms
- More information on plug–ins, widgets, apps, and integration
- Updates on Twitter and Yammer and new information on Google+
- The latest in mobile marketing
Master the latest social media tools and deliver powerful messaging in the most effective way possible with The Social Media Bible.
- Nombre de pages de l'édition imprimée640 pages
- LangueAnglais
- ÉditeurJohn Wiley & Sons
- Date de publication27 avril 2012
- Dimensions18.54 x 3.3 x 23.37 cm
- ISBN-101118269748
- ISBN-13978-1118269749
Description du produit
Quatrième de couverture
Praise for The Social Media Bible
"The social media phenomenon is still ramping up, and this book provides useful and timely business advice."
Vint Cerf, Father Of The Internet
"Social media and customer care are rapidly coming together. The Social Media Bible is a must–read for any professional who wants to stay on top of this rapidly changing topic. From the basics to long–term social media strategy, this is the only resource book to have on your desk."
Scott Ross, Senior Vice President, Sales and Marketing, NCO Group, INC.
"Lon Safko and The Social Media Bible address the key questions Why should I take part in social media? How should I take part? How do I reap the greatest benefits? while also providing the push to take the next step."
Jeff Hagen, Director, Consumer Services, General Mills
"Lon Safko is a serial technologist who really understands social media and is also blessed with the gift of being a great communicator. His book deftly takes you from ′Social Media 101′ all the way to PhD status in a format that is easy to browse, informative, and powerful."
Tom Asher, Director, Consumer Relations, North America, Levi Strauss & Co.
"Effectively harnessing the power of social media is a top priority in corporate America. The Social Media Bible, with its informative and tactical approach, provides an easy–to–follow road map for how to do social media right."
Todd Simon, Senior Vice President, Omaha Steaks
The Social Media Bible, Third Edition delivers the most comprehensive single resource available for marketing in the social media universe. This newly revised Third Edition offers technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies demonstrate how businesses have successfully implemented these strategies, using the newest social media tools. This new edition delivers:
Updates and changes to Google′s search engine algorithms
More information on plug–ins, widgets, apps, and integration
Updates on Twitter and Yammer and new information on Google+
The latest in mobile marketing
Biographie de l'auteur
Lon Safko is a marketing consultant with more than twenty–five years of experience in speaking, marketing, sales, strategic partnering, and e–commerce. He has founded fourteen successful companies, including Paper Models, Inc., holds three U.S. patents for 3D Internet advertising, has eighteen inventions in the Smithsonian Institution, and privately coaches companies on harnessing social media, marketing, and innovative thinking to create higher productivity and profits.
Détails sur le produit
- Éditeur : John Wiley & Sons; 3rd Edition (27 avril 2012)
- Langue : Anglais
- Broché : 640 pages
- ISBN-10 : 1118269748
- ISBN-13 : 978-1118269749
- Poids de l'article : 1,07 Kilograms
- Dimensions : 18.54 x 3.3 x 23.37 cm
- Classement des meilleures ventes d'Amazon : 615 en Commerce électronique sur Internet
- 1,137 en Algorithmique de programmation
- 1,745 en Internet dans etudes des médias
- Commentaires client :
À propos des auteurs

Découvrir d'autres livres de l'auteur, voir des auteurs similaires, lire des blogs d'auteurs et plus encore

Découvrir d'autres livres de l'auteur, voir des auteurs similaires, lire des blogs d'auteurs et plus encore

Découvrir d'autres livres de l'auteur, voir des auteurs similaires, lire des blogs d'auteurs et plus encore

Découvrir d'autres livres de l'auteur, voir des auteurs similaires, lire des blogs d'auteurs et plus encore
Commentaires client
Les avis clients, y compris le nombre d’étoiles du produit, aident les clients à en savoir plus sur le produit et à décider s'il leur convient.
Pour calculer le nombre global d’étoiles et la ventilation en pourcentage par étoile, nous n'utilisons pas une simple moyenne. Au lieu de cela, notre système prend en compte des éléments tels que la date récente d'un commentaire et si l'auteur de l'avis a acheté l'article sur Amazon. Les avis sont également analysés pour vérifier leur fiabilité.
En savoir plus sur le fonctionnement des avis clients sur AmazonMeilleurs commentaires provenant d’autres pays
Clearly the freshness of the content of any book on social media is limited given the rapid pace of technological innovation in the social media universe. However, for the reader who needs a starting point for discovering the basics of utilizing social media strategically, The Social Media Bible is an excellent resource from which to begin. Furthermore, the author effectively communicates the necessity for business leaders to get in the social media race or risk becoming extinct. This is true for both businesses and the individual business worker. Social media holds promise for improving both the internal and external communication strategies of companies. The book outlines both how social media can improve productivity as well as penetrate new and existing markets more effectively. The chapters on the various social media tools available provide the reader an extensive list of platforms to research, explore, and choose from when considering how one medium might be a more effective choice depending on the reader's particular business environment.
The author could have improved the book by shortening the history and background section that contained too much basic information. In addition, for readers already active in utilizing social media tools in business it is doubtful they will discover any earth shattering new information in The Social Media Bible. However, for those just beginning to consider social media as part of their business strategy, the author does provide sufficient information readers will find helpful. Certainly there are companies and organizations that have yet to utilize social media as part of their overall business strategy. Readers who find themselves working for those companies will find the book to be effective in giving them an adequate knowledge base in social media that could be useful in educating their organizational leaders on the potential benefits of including social media in their business model. The book may also inspire some readers to launch new initiatives at their workplace or even to become entrepreneurs themselves.
This book bills itself as the Bible. I suppose that means it's comprehensive, which it is. It has every social media imaginable in it. The "thou shalt" this and that is a little weird. It has that for each social media.
What's great about the book is the lists upon lists of social media websites. The interviews with leaders are very superficial and self-congratulatory, but that is the bane of social media these days. It's hot, and it's hyped. I am a dot.com survivor, and I have seen all this before. We live in the days of social media hype - so don't shoot this book, it's just the messenger of all the hypesters out there telling you you MUST do this or that.
What it lacks is a real strategy or outline. The best, most thoughtful part of the book is Part III / strategy wherein the authors finally get around to helping you think through your strategy. Believe me, you can't do it all. You can't Twitter, Blog, Facebook, FlickR, Yelp, Google Buzz, Justin.Tv., Youtube, etc. You will drive yourself insane, and you will go bankrupt. What you need to do is figure out which social media fits your goals and do that, and then do not feel guilty for ignoring the others!
Part III / strategy touches on this, but I wish it were more detailed.
But if you are looking for a good comprehensive overview to all the social media, this is a good start. I enjoyed it, but like the Bible I don't believe every word of the book just as I don't believe every word in the Bible. But thematically, spiritually, it's a great guide and it has every "character" as it were in the social media universe. So, like the Bible, it's a bit disorganized and a bit over-the-top in its enthusiasm, but like the Bible it has earned a spot in my reference library.
Enjoy!
If you must know about social media (SM), this is the only book to get on the market RIGHT NOW. First of all it was copyrighted in September 2010. This material changes quickly and new books are being printed all the time. At this time this is the most current and best book on the market. If it involves the Internet, you do not want to order anything that is more than one year old. So my first tip is always look at the copyright date. Older than a year, it's no thank you.
The second tip is that you want something that you do not need to read from cover to cover, so the table of contents and the index is very important. The author went to a 1000 people involved with the Internet and asked them what do you need from a social media book. More than 66% couldn't define social media, while 99% recognized that SM would have a direct impact on their firm's bottom line. Based on their input, the author selected and developed the chapters, and the content.
ORGANIZATION of the BOOK
The 723 page SM Bible is divided intelligently into 3 parts.
Part I TACTICS
This runs from page 3 to page 447 and is contained in 15 chapters. This is where you will find out about podcasting, vlogs, blogs, followers, SEO, life casting, and flaming among others.
Part II TOOLS of the TRADE
This section runs from pge 447 to page 675. Here you will find the results of 100 companies that the author interviewed including marketing providers, game platforms, and the software you will need, plus the apps, websites, text messaging, mobile insights, and e-mail.
Part III STRATEGY
Here we have the Five Steps to Social Media Success. Each step gets a chapter, they are:
* Analyze your existing media
* The Social Media Trinity
* Integrate Strategies
* Resources
* Implement and Measure
CONCLUSION:
If you need to learn more about social media, if you need to employ it for your business on whatever level, this is the book for you until the next new thing comes along. You have to be current, and stay current, and that means you do not want an old book. If you are a one person company or you have a thousand people in the company, at the moment there is no better source of information than this book. I heartily recommend it and thank you for reading this review.
Richard C. Stoyeck
First, I think it's in order to discuss what this tome covers. Part I, Background Basics and Tactics, comprises the first 23 chapters. This section of the book defines social media, explains the different types of social media, and helps you understand why it's important. You get coverage here of everything from social networks to microblogging to virtual worlds. If you've read other books about social media, you may already be familiar with some of this content. If you're brand new to social media, you'll find it especially helpful.
Part II, Tools, comprises chapters 24-38 and revisits the different categories of social media, focusing on current popular tools. The authors discuss each tool, focusing on who should use them and why; you'll even find some more technical information in these chapters. Although I appreciated the broad look at all the different types of the social media, I felt that the sections could have gone into more detail. However, you could easily write an entire book on each type of social media presented, so the authors clearly had to limit coverage of each type of social media resource.
Part III, Strategy, includes the final chapters of 39-43 and offers some excellent advice on how to apply everything learned in the book. I appreciated the bits of advice spread throughout as well as the cohesive strategies presented. I especially found the chapter "The Four Pillars of Social Media Strategy" helpful, which discusses how a social media strategy should have goals of communication, collaboration, education, and entertainment.
Although some of the principles in this book will endure, much of the descriptions for current social media tools will quickly go out of date (as some already have). However, the authors clearly recognized this and intended it to be a timely book. If you're new to the concept of social media and seeking how to apply social media to your business, the "Social Media Bible" is a great resource. If you're already familiar with using social media, you may find yourself skipping some of the basic information in the book. Overall, I believe there is wisdom for everyone to find in this useful guide--the kind of wisdom that will help you to give new life to your company's online marketing efforts in the social media world.
I would recommend this book to those curious to how social media can have positive impacts on their business or brand.