Neuf :
15,69€15,69€
Retours GRATUITS
Livraison à 0,01€ samedi 18 novembre dès 35€ d'achat de livres. Détails
Ou livraison accélérée vendredi 17 novembre. Commandez dans les 8 h 27 min. Détails
La réglementation impose 3€ minimum de frais de livraison pour les commandes de livres neufs inférieures à 35€
Il ne reste plus que 4 exemplaire(s) en stock.
Expédié par
Amazon
Vendu par
Amazon
Retours
Retournable jusqu'au 31 janvier 2024
Paiement
Transaction sécurisée
Achetez d'occasion 6,01 €
Autres vendeurs sur Amazon
+ 3,00 € Livraison
89 % positif(s) au cours des 12 derniers mois
+ 3,00 € Livraison
100 % positif(s) au cours des 12 derniers mois
+ 3,00 € Livraison
90 % positif(s) au cours des 12 derniers mois
Téléchargez l'application Kindle gratuite et commencez à lire des livres Kindle instantanément sur votre smartphone, tablette ou ordinateur - aucun appareil Kindle n'est requis.
Lisez instantanément sur votre navigateur avec Kindle pour le Web.
Utilisation de l'appareil photo de votre téléphone portable - scannez le code ci-dessous et téléchargez l'application Kindle.
Image indisponible
couleur :
-
-
-
- Pour voir cette vidéo, téléchargez Flash Player
Suivre l'auteur
OK
Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business! Broché – 1 novembre 2008
| Prix Amazon | Neuf à partir de | Occasion à partir de |
|
Format Kindle
"Veuillez réessayer" | — | — |
- Format Kindle
6,89 € Lisez avec notre Appli gratuite - Broché
15,69 €3 autres D'occasion 6 autres Neuf
Options d'achat et paniers Plus
- Nombre de pages de l'édition imprimée290 pages
- LangueAnglais
- ÉditeurQuill Driver Books, U.S.
- Date de publication1 novembre 2008
- Dimensions15.34 x 1.75 x 22.76 cm
- ISBN-101884956858
- ISBN-13978-1884956850
Description du produit
Biographie de l'auteur
Détails sur le produit
- Éditeur : Quill Driver Books, U.S. (1 novembre 2008)
- Langue : Anglais
- Broché : 290 pages
- ISBN-10 : 1884956858
- ISBN-13 : 978-1884956850
- Poids de l'article : 417 g
- Dimensions : 15.34 x 1.75 x 22.76 cm
- Commentaires client :
À propos de l'auteur

Découvrir d'autres livres de l'auteur, voir des auteurs similaires, lire des blogs d'auteurs et plus encore
Commentaires client
Les avis clients, y compris le nombre d’étoiles du produit, aident les clients à en savoir plus sur le produit et à décider s'il leur convient.
Pour calculer le nombre global d’étoiles et la ventilation en pourcentage par étoile, nous n'utilisons pas une simple moyenne. Au lieu de cela, notre système prend en compte des éléments tels que la date récente d'un commentaire et si l'auteur de l'avis a acheté l'article sur Amazon. Les avis sont également analysés pour vérifier leur fiabilité.
En savoir plus sur le fonctionnement des avis clients sur Amazon-
Meilleures évaluations
Meilleure évaluation de France
Un problème s'est produit lors du filtrage des commentaires. Veuillez réessayer ultérieurement.
Un très bon ouvrage!
Meilleurs commentaires provenant d’autres pays
Gillin does an excellent job of organizing social media marketing from start to end. He first starts by explaining why there is a need for this new type of marketing and whether or not it is going to be worthwhile for your organization to make the investment. To myself, I viewed this method of marketing to be a cheaper way to reach your target audience. However, Gillin convinced me that while it is cheaper, it is also a matter of investing TIME and effort, which may or may not be viable.
Then, if you choose to read further, Gillin does an exquisite job of acknowledging the different tools and platforms an organization, or individual, can use to meet the desired objectives. Gillin instructs you to take initiative to set objectives first then find the most effective tools to use to achieve those objectives. A great table can be found on page 24, which lists appropriate tools for some example objectives. Then, he describes what to do to tap into social media to decide what platforms will work best- how to listen to and influence your target audience and then engage with the most effective target audience.
One of the highlights of this "how-to" is the lengths Gillin takes to describe the different platforms that are available and what to do once you are using them. He pays special attention to the key players in the field, and the platforms that are currently most effective. For those of you who have not yet immersed yourself into social media, you will now have a glossary of the top platforms and will be able to learn how to market your organization in the most effective way on the chosen platforms. From content, conversation, engaging, and measuring your success- Gillin describes it all. Gillin is sure not to forget to mention that technology is ever-changing. You have to prepare for this inevident change, and be able to adapt your social media marketing to the changes. What is "in" now is sure to be "out" very soon.
What makes this book different from the infinite amount of other books authors are scurrying to write before the next wave of "in" trends arise? This is a book ANYONE can read. You don't need to know a thing about the social media marketing phenomenon, and by the time you are through you will have a foundation knowledge to build off of. Even if you do know a thing about it, this book acts as a great guide to further your knowledge, especially with Gillin's various "secrets" layed out on the pages in bold to point out the key take away factors. If that's not enough to convince you, Gillin offers pop-up mini cases of organizations throughout the book, as well as website links to apply what he is writing to real-world situations.
As a marketing executive, and grad school student, I highly recommend this book to you.
I strongly suggest and recommend reading this book (takes only a few hours to read it) to learn all the secrets to run a successful campaign using Social media.
These are the simple and various steps involved in the structure proposed by Mr. Gillin
Start your campaign by "making the case for getting involved with Social Media" and understanding why it is necessary to embrace change followed by choosing the appropriate tools to match your objectives. The book provides a wonderful chart with examples of business goals and the various social media tools that are appropriate for that goal and reiterates the importance of "using your objectives to find matching tools"
Gillin goes on to explain the importance of listening to what people have to say in online conversations i.e. "Ear to the ground" and how this helps "it means knowing where to focus your energies" with real examples. Gillin also goes a step further in explaining the secrets for getting information on such conversations. Using advanced search on blogs i.e. blog-specific search engines, micro blogs, websites, and using social bookmarking sites. Gillin also cautions about the vast amount of information and how one should mine it for the nuggets that will be of most use. This will help you "learn from online conversations".
Once you have identified your business goals, chosen the appropriate tools and listened to online conversations, it is now time to "court online Influencers". Gillin also explains the caveats (secrets) involved in contacting such influencers.
The next step in the process is "Picking your spots". Gillin explains the secrets on crafting an effective communication and how you can be found online. Gillin goes onto explain the importance of "Engaging the audience through Interaction" and the secrets involved in getting the job done.
The final and most important steps are promoting thyself and measuring the results. Gillin reveals the secrets involved in promoting your message and explains how and why "the consumer has become the brand advocate and not the marketer". Gillin finally caps the book with how results need to be measured and explains how "most useful measures are often intangibles, involving factors like learning or testing new ideas".
The book is fun to read (worth every penny) and provides a lot of useful information aka secrets to run a successful campaign using social media.
Besides, breaking down the technical jargon and concepts; Paul and his publishing cronies made a textbook easy to read, interesting, and still useful as a reference device. Thanks for the knowledge, after all, it is power
Perhaps the most profound concept in the book is that you don't have to become an expert in each social media outlet to get started. Nobody is an expert because the rules are constantly changing. Just jump in and figure it all out along with everyone else! The ones who stay out of the conversations are the ones becoming marketing dinosaurs.
I highly recommend this book to any marketer with an interest in leveraging social media.
- Review by the author of the e-book, "How to Build and Manage Your Brand (in sickness and in health)"