le 16 août 2011
I love social networking tools. I am continuously logged into Facebook, and I use Twitter more or less regularly to promote some of my professional websites. I thought that a book on social networking for business would help me use these tools more effectively, and perhaps improve the visibility and accessibility of my professional websites. However, from the information that I've gathered about this book it seems to be geared more towards large businesses which want to utilize social networking tools to manage their personnel and projects. Or so I assume based on the author's background as some sort of social networking guru at IBM. The fact is, this book is so atrociously badly written that I will never know for sure. Poor choice of words, awkward phrasing, sentences in different paragraphs that allude to each other are just some of the problems with writing that I encountered already on the first couple of pages. I found myself reading and rereading several passages in order to understand what was going on. I can't believe that a reputable publishing house would publish something like this. This book is in a need of a LOT of editing, but I fear that even with some heroic editing effort it still might be unsalvageable.