undrgrnd Cliquez ici NEWNEEEW Stockage illimité pour les photos et bien plus encore cliquez_ici nav_WSHT16 Cliquez ici Acheter Fire Achetez Kindle Paperwhite cliquez_ici Jeux Vidéo Bijoux en or rose

Commentaires client

4,4 sur 5 étoiles
4,4 sur 5 étoiles
Format: Broché|Modifier
Prix:12,32 €+ Livraison gratuite avec Amazon Premium
Votre évaluation :(Effacer)Evaluez cet article

Un problème s'est produit lors du filtrage des commentaires. Veuillez réessayer ultérieurement.

le 28 décembre 2010
The Tipping Point is a permanent fixture in my personal library. Not only is this book one of the best trade hardbacks I've ever read, but it's also a book that I continue to look to it in order to make meaningful changes in my professional life.

As an author and independent publisher who aspires to turn my "little book" educational series into a global brand, I recently reread the Tipping Point in the hopes of gleaning from it clues on how I could create a tipping point in my own publishing business. First, I sought to better understand the people around me: who exactly are those mavens, salespersons, and connectors? Second, I started tinkering with the way information was worded on promotional materials. The goal was to make the message more "sticky." I started by focusing on one of my education books titled The Little Blue Reasoning Book: 50 Powerful Principles for Clear and Effective Thinking. This book is one in a four-part series and sister to The Little Red Writing Book, The Little Gold Grammar Book, and The Little Green Math Book.

Upon publication, I noticed that initial sales of The Little Blue Reasoning Book were lagging behind the sales of my other three books. I found this somewhat surprising as I had expected the "blue book" to vie with The Little Red Writing Book for first place in the series. Although I recognize that reasoning skills do not address as clear a niche market as do writing, grammar, and math skills, I also believe that a book on reasoning skills represents a more unique educational offering. Reasoning skills are, after all, one of the most important yet seldom taught skills.

My original flap copy on the backside of the book contained standard descriptive sentences such as: "Reasoning skills help us make sense of the world, including how to make decisions, tackle opportunities, evaluate claims, and solve problems."

For promotional purposes, I tinkered with the stickiness and came up with: "This book is based on a simple but powerful observation: Individuals who develop outstanding reasoning and thinking skills do so primarily by mastering a limited number of the most important reasoning principles and concepts, which they use over and over again. What are these recurring principles and concepts? The answer to this question is the basis of this book."

The Tipping Point is based on three rules: the law of the few (mavens, salespersons, and connectors), content (stickiness), and context (environment and circumstances). As I started to think of ways to marry the concepts of stickiness and context, I came up with the following verbiage: "Never has there been a time when one idea can make a bigger difference. In the case of thinking and reasoning skills, one idea or concept - creative or analytical - can greatly influence the outcome of a personal or business decision. The more we fulfill our own potentials, the better we can contribute to the world of commerce and to our communities."

The principles advocated by the Tipping Point continue to be an integral part of my book marketing efforts. The bet is that little, incremental things do make a big difference.

Brandon Royal, award-winning educational author, brandonroyal.com
0Commentaire|Ce commentaire vous a-t-il été utile ?OuiNonSignaler un abus
... I found that I could not not review this book. After all, I am currently wearing Hush Puppies, and belong to a major religion that was born out of what Malcolm Gladwell might have described as a 'tipping point' thousands of years ago. In this impulse, Gladwell echoes the words of Margaret Mead, who once said 'Never doubt that a small group of thoughtful citizens can change the world. Indeed, it is the only thing that ever has.' This is the tipping point principle.
Gladwell's writing style is up-beat and popular - he is a staff writer for the New Yorker, and that style is clearly present in his writing here. Thus, those who appreciate the New Yorker will tend to like this book; those who don't, won't. Gladwell occasionally plays a bit loose with the documentation, and relies much more an anecdotal and consensus opinions than necessarily getting strong, documented proof. Then again, with a principle like the tipping point, this might not be the most important thing in any event - any hard, cold statistical data of the early Christian movement might have dismissed this wandering band of a dozen troublemakers as insignificant.
Some of Gladwell's conclusions are likewise problematic, again based on a more intuitive approach that will appeal to some and not to others. In particular, I would question his liberality of accepting drug use; while one might agree that the war on drugs goes in directions that are less helpful while other problems loom large, I'm not convinced (nor does Gladwell's argument seem very strong in this direction) that permitting or encouraging children this experience is the best course.
Some have begun describing the recent Hurricane Katrina disaster as a tipping point for the economy, but whether this will be a tipping point for good or bad, one cannot say. It is a sad fact of history that often disasters and wars are followed by periods of economic boom.
The term 'tipping point' actually comes from epidemiology, to describe the point at which virus and other infectious agents reach a critical mass sufficient to become an epidemic. The problem with this is that different viral and infectious agents have different tipping points given different conditions, so the idea of universally applying the concept of the tipping point becomes rather like the idea of the hundredth monkey, the idea in social consciousness construction that there is some sort of paradigm shift or mysterious shift in general thought and behaviour once it reaches a critical mass of people.
Do other people wear Hush Puppies now because I have doggedly insisted upon wearing mine since the 1970s (not the same pair, mind you)? Why did they fade out of fashion only to come back in? These are the kinds of issues that the tipping point cannot explain.
This is an interesting text, but more as an intellectual sideline rather than a serious attempt at formulating a universal principle of social behaviour.
0Commentaire|Ce commentaire vous a-t-il été utile ?OuiNonSignaler un abus
le 8 novembre 2009
Livre assez accessible, même en anglais.
Beaucoup d'études c'est très intéressant, même si l'auteur traine en longueur dans certaines descriptions, assez inutilement.
Dommage qu'il ne prenne pas un peu plus position mais cela nous laisse la possibilité de faire plus facilement nos propres conclusions !
0Commentaire| Une personne a trouvé cela utile. Ce commentaire vous a-t-il été utile ?OuiNonSignaler un abus
le 31 mars 2011
Je pensais acheter un livre sur les systèmes non-linéaires, et c'est en réalité un livre à la limite de la psychologie, de la sociologie, avec des exemples concrets (l'indépendance US, le métro de Nyk...) et (pour moi) totalement déroutants. A la base, comment un concept se transmet-il, s'accroche-t-il, comment fonctionnons-nous. Un peu long parfois, un peu brumeux ici ou là, mais une démarche très originale.
0Commentaire|Ce commentaire vous a-t-il été utile ?OuiNonSignaler un abus
le 28 mars 2016
Malcolm Gladwell est an interesting author. He brings up thing that we, at least I, didn't thing of. This is not a book for management, it is a book that everyone should read. It shows you that there is no magic spirit around. You want to be good at something...the "secret" is in this book. If you have kids, this is really a must have.
0Commentaire|Ce commentaire vous a-t-il été utile ?OuiNonSignaler un abus
le 2 décembre 2013
La livraison s'est faite sans aucun problèmes.

Concernant le livre, il est très intéressant et instructif sur le monde qui nous entoure. On est bluffé par le caractère si important des petites choses de la vie. Enfin, il m'a permis de travailler mon anglais. Je recommande d'avoir déjà quelques bases.
0Commentaire|Ce commentaire vous a-t-il été utile ?OuiNonSignaler un abus
le 30 mai 2010
A good and very vivid book for marketing professionals. The book explains with very clear and concrete example how the diffusion of innovation happens and how information and word of mouth is transferred...
A must read for any person working on marketing or PR
0Commentaire|Ce commentaire vous a-t-il été utile ?OuiNonSignaler un abus
le 29 octobre 2012
Ce livre est marqué par une grande attention de l'auteur aux phénomènes de société et je pense que c'est un préalable à toute personne qui pense et veut initier un nouveau mouvement , nouveau concept.Mais Il n'est pas non plus une vérité absolue.
0Commentaire|Ce commentaire vous a-t-il été utile ?OuiNonSignaler un abus
le 17 février 2015
I love most of Gladwell's writings. "The Tipping Point" (like "Outliers") is all about how small things influence greater actions. Most of all, you'll appreciate the comparisons and stories used in that book !
0Commentaire|Ce commentaire vous a-t-il été utile ?OuiNonSignaler un abus
le 14 décembre 2013
On y apprend encore beaucoup de choses, Gladwell a cette capacité à vous faire voir le monde d'une autre manière. Livre qui explique en partie les phénomènes épidémiques, intéressant pour tout jeune entrepreneur.
0Commentaire|Ce commentaire vous a-t-il été utile ?OuiNonSignaler un abus

Avez-vous besoin du service clients? Cliquez ici

Liens Sponsorisés

  (De quoi s'agit-il?)