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An Important Treatise
le 26 juillet 2001
I believe the most important thing about this book, is that it does not simply rehash the "brands are evil" sort of anti-corporate dirt that has already received attention in recent publications. 'No Logo' does not, as is suggested in a review below, merely outline how scary and powerful the multinational corporations are. Rather, Klein's 'No Logo' takes this sort of discourse one step further, by outlining the wider democratic implications of globalisation. This also allows Klein to avoid a sense of futility in her descriptions of corporate earth - her humourous and incisive tone inspires the reader to become active, which I feel is particularly important in this critical economic crossroads, rather than pessimistic or suicidal.
'No Logo' is infinitely readable, entertaining and inspiring. It's one of those books that would, I feel, make the world a better place if everyone read it. That's my current mission, anyhow - it will be the default birthday present of the majority of my friends for the next year, at least.